In this issue of the Insight Newsletter, we focus on the value of hyper-personalization in digital customer communications. Included, is access to our white paper on how to leverage your chosen AI and analytics technologies to deliver hyper-personalized messages that maximize customer engagement.
Summary of contents:
- Main feature: Hyper-personalized messages – can you deliver? Get the white paper!
- Blog: Maximizing customer engagement with hyper-personalized messages
- Reading Room: Articles to expand your mind
- News: Striata experts on leveraging AI and analytics technologies to deliver hyper-personalized messages that maximize customer engagement
Feature: How to deliver hyper-personalized messages that maximize engagement – get the white paper!
New technologies are enabling companies to collect huge amounts of data on customers and prospects, which helps marketers understand decision processes, buying behavior and consumption patterns.
When processed through a smart decisioning tool, the outcome is a hyper-personalized message with content that is intensely relevant to that customer, at that moment, prompting them to accept the offer or take the action proposed within that message.
Get the white paper to learn how you can use our technology, to leverage your chosen AI and analytics technologies to deliver hyper-personalized messages that maximize customer engagement:
Key points:
- Enhance the digital customer experience through hyper-personalized experiences
- Use data to refine communications for enhanced customer engagement
- Promote a seamless digital experience regardless of device or channel
- Create digital relationships with customers
Blog: Maximizing customer engagement with hyper-personalized messages
Are you using AI to enhance your communications?
Have you thought about how AI and Machine Learning can enhance your customer communications? Mia Papanicolaou discusses topics highlighted at the DSF conference
You should be planning your AI initiative... it's no longer future vision
In her blog post, Mia Papanicolaou looks at ways of leveraging the power of AI and ML to improve current digital customer communication
Reading Room: Articles to expand your mind
Hyper-personalization: beyond customer segmentation
This Reading Room focuses on the next frontier of marketing automation and how organizations are pushing beyond macro-segmentation of customers to hyper personalization
The value of data-driven marketing
Read on to learn more about data driven marketing: the benefits, challenges, trends and some great statistics (even an infographic)
How technology is changing customer service
Read on for trends in customer communications – 2018, the evolution of Bots and get a checklist to help you design your conversational chatbot
News: Striata experts on delivering hyper-personalized messages that maximize customer engagement
How to hyper-personalise your digital communications
Ross Sibbald gives a recipe for great hyper-personalized messaging