Striata Blog

Author Archives:

Why we believe hiring for skills over culture fit is a mistake

Why we believe hiring for skills over culture fit is a mistake

How to achieve genuine insight into whether a candidate will fit our company culture is something we obsess about constantly at Striata. In our organization, we’ve learnt time and time again, that appointing skills over culture fit is a mistakeContinue Reading

Richard Branson stole my blog post!

Richard Branson stole my blog post!

I admit: ‘stole’ is perhaps not an accurate description. Earlier this year, I blogged about a subject close to my heart:what makes a great company culture. While planning my follow-on post, I was astounded to see that Richard Branson sharedContinue Reading

What is this mystery called organizational culture?

What is this mystery called organizational culture?

For me, culture is that combination of the tangibles and intangibles that make our company unique in how we do things. It’s the sum of the physical attributes (environment, work space, tools) and the abstracts (management style, war stories, humour,Continue Reading

5 Common challenges organizations face in maintaining email data

5 Common challenges organizations face in maintaining email data

The good news is: if data hygiene and reactivation keeps you up at night . . . you are not alone. The bad news is: there’s no easy way out. Five common challenges organizations face in keeping email data up-to-date:Continue Reading

Being an email marketer is like being a movie star

Being an email marketer is like being a movie star

When you distribute an email campaign, you have millions of eyes ‘watching’ in the form of the mail servers you want to deliver to and the email recipients. How these parties treat your email will impact your ability to deliverContinue Reading

Need to exchange that sale item but don’t have the receipt?

Need to exchange that sale item but don’t have the receipt?

Enter digital retail receipts Picture yourself at the checkout point in your favourite department store, arms full of January sale items or unwanted Christmas gifts… Sound crazy? Not to the big brand stores that are already operating a paperless receiptContinue Reading

Should you consider industry standards for Open and Click rates?

Should you consider industry standards for Open and Click rates?

Open rate is influenced by many factors: The relationship between your brand and the recipient – have you historically provided relevant and valuable content, so as to build a trust relationship with the target audience? The relevancy of the contentContinue Reading

What if your eBill could remind you to pay?

What if your eBill could remind you to pay?

Now, I’m the first person to admit that I covet efficiency and the concept of a bill payment reminder would work really well for me. But there’s no way I am going to use a web-based Bill consolidator to remindContinue Reading

How the Internet is changing language IRL (in real life)

How the Internet is changing language IRL (in real life)

Google my tweets, baby! There’s no doubt that the Internet is changing the way we express ourselves, not only via email, SMS, IM and social media, but also in everyday spoken conversation. Picture a typical ‘boy-picks-up-girl’ scene. The parting shotContinue Reading

The second most notable marriage of 2011: Marketing and Technology get hitched

The second most notable marriage of 2011: Marketing and Technology get hitched

Can opposites attract? How often do you hear marketing say that ”IT will never allow that” or “we’re waiting for IT”? It is also not unusual to hear an IT person saying, “marketing doesn’t understand security” or my favourite, “we have to standardize”.Continue Reading