Striata's eMarketing platform provides a comprehensive solution for the creation and distribution of customized electronic marketing campaigns.

Backed by more than a decade of expertise in digital marketing, Striata’s eMarketing solutions combine multi-medium electronic messaging capability with proprietary customer profiling technology, to enable targeted delivery, high response rates and advanced customer insight reporting.

Striata eMarketing Services provide specialized email and mobile solutions that adhere to the principles of a company’s marketing objectives, enabling each company to achieve specific goals with regard to its customer base – to grow it, retain current customers, acquire new customers and extend branding across all communications.

Striata’s solutions are tailored and customised to a company’s needs and a digital strategy is devised with each need in mind, to ensure that the company’s marketing goals are adhered to.

Striata also consults around best practices for electronic messages, and gives valuable strategic input around the client's digital marketing requirements.

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Striata assists companies in communicating with their customers effectively in an electronic environment. We specialize in integrating communications over email, mobile devices and the internet - facilitating the distribution of millions of messages to recipients each month.

With the focus on customer retention and customer relationship management, Striata has a proven track record in developing effective campaigns for various industry verticals. Customer service and consultation is a priority, where the main objective is constant improvement and innovation.

Cinema exhibitor gains significant value from Striata’s electronic messaging solution
South Africa’s largest cinema exhibitor enlisted Striata’s eMarketing services for the delivery of marketing messages by email. They have since experienced a significant improvement in email delivery rates and now have the ability to incorporate members’ email based activity into their marketing statistics.

Striata drives effective, personalised and automated communication for loyalty program
Striata created an effective, efficient and personalised automatic communication solution for South Africa’s leading multi-partner rewards programme. They required a high degree of customization and automation in their communications. Read more...

Diners Club: Taking the catalogue online
Diners Club promoted its year end travel and product specials to customers with a one-click action to purchase off its web-site using a digital catalogue.

Old Mutual
A registered financial services provider, Old Mutual, also provides medical and health insurance. This campaign encouraged customers to carefully consider the risks of breast cancer, from a health and financial perspective.

FNB Visa
The VISA brand has provided significant support for international sporting events. FNB used this exposure to launch eMarketing campaigns. The focus was viral marketing where flash-based games encouraged the existing database to forward  the communication to their friends.

Makro
As a bulk retailer with a card carrying membership, Makro uses Striata's eMarketing capabilities to communicate its weekly product and liquor specials to its Makro Card holders, in an attempt to increase sales and drive traffic to its website.

eBucks: Lifecycle communications
eBucks is South Africa's leading rewards programme. It used a lifecycle solution, where communications are triggered on specific dates or after specific actions / inactions, to create a personal relationship with customers over and above its newsletter communications. Read more...

Initial steps in designing an effective eMarketing campaign include incorporating the client Corporate Identity (CI) in all creative material, determining the nature of the campaign and defining the copy of all messages. This design of the content is where the expertise garnered by Striata’s eMarketing department is most effectively applied. Read more...

There are a number of tools used to maintain and update a database.

Data Hygiene
As part of the setup process, Striata passes each email database through its email hygiene tool, correcting common email address and domain errors.

Email campaign – ‘update-your-details'
A targeted email campaign is sent to the database of customers with email addresses.

SMS campaigns
In conjunction with the email campaign, two essential SMS solutions should be used, these are 'Text-4-email campaign' and 'Text-4-bounce campaign'

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The data housed in Profile Manager is used to customize communications to the client base, based on their interests and involvement with the company.

Profile Manager acts as the base for all communications to be triggered, targeted and customized.

However, maintaining updated customer details is imperative for any successful campaign, be it sales or retention. Striata maintains the database with the most up-to-date customer details. Read more...

Viral marketing enables a company to grow its customer database through the extended network of existing members and, when done correctly, is an highly effective method of customer attainment. Read more...

The solution encourages the customer to complete feedback forms and questionnaires from the web or within an email browser.

Surveys can be sent to the client base within an email, making it easier for the user to provide information, as well as to simply capture responses and provide the results in real-time. Read more...

The entire process is best managed when it is automated and all interactions reported in real time.

A back-end reporting system is available for an administrator at the company to monitor the RSVPs of the event and amend the status of the invitees. The designated person logs onto the system and checks the event status in real-time. It allows the company to view, online and in real-time, how many people have RSVP’d, when they RSVP’d, dietary requirements, and other pertinent information. Read more...

• SMS messaging
• MMS messaging
• Short-code campaigns
• Text-4-email
• Text-4-bounce
• Text-2-rate

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Five important elements that make an email marketing newsletter’s content successful:

• Know your readers.
• Establish the goals of your newsletter.
• Don’t over-communicate.
• Invite reader comments.
• Relevance.

Develop a valuable newsletter

• Create an emotional connection.
• Read your newsletter aloud.
• Talk to them in a manner that they will understand.
• Become important to your reader.
• Show how helpful you are.
• Keep relevant, consistent, and relevant!

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The full power of triggered communications is based on your ability to build strong  relationships with your customers through constant touch points.

Striata offers a range of locally-developed, tried-and-tested tools and products that support this type of CRM program, including one-way and interactive communications. These tools can also be used to manage and measure customer satisfaction, loyalty levels and perceptions. Read more...

The customer experience encompasses communication. So, how can the communication you send give you a competitive edge?

The first step is to start profiling the data you have, so you can customize or target the communications sent. It’s not just a list. Building a database is a good start, but it’s not just about putting a list of customers into a spreadsheet and sending out an email.

Think about the details and what value you could offer by gaining more insight into your customers – their likes, dislikes, interests and buying habits, for example. Read more...

SMS technology provides a simple, yet efficient platform from which  to improve direct marketing and customer relationship management in large companies.

There are important “do’s and don’ts” for marketers.

Do:

• Ensure there is a reply path.
• Personalize the message.
• Brand the message.
• Regularly check replies.
• Clearly communicate how to unsubscribe.
• Report any unsolicited commercial messages.

Do not:

• Send messages exceeding 160 characters.
• Use sender ID.
• Send messages from a premium rated short code.
• Use capital letters.
• Use SMS “talk” or “speak”.

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This score provides a means to establish, very accurately, the levels of loyalty in the customer base and the success, or otherwise, of the services the company is providing.

Striata has developed an SMS-based customer loyalty determination tool that has been successfully deployed on behalf of companies in the financial services and other business sectors.

Striata’s Text-2-Rate product is based on a Harvard Business School concept of NPS, known as 'Ask One Question', and provides accurate evaluations of customer loyalty and attitudes towards a company. Read more...

The importance of accurate data capture and ongoing database management simply cannot be overestimated.

There are outstanding digital communications channels available today, but unless the customer data is accurate and kept current, the chances of an e-marketing campaign fully achieving its objectives are significantly reduced. Read more...

However, getting your email through the myriad of rules and spam filters should also be a consideration, as you have to overcome at least three obstacles: ISP spam filters, company spam filters and server settings and/or client side spam rules and filters. Read more...