White Paper: The Value of Operational Messages

Is your customer’s digital experience being fractured by inconsistent messaging?

Learn how to align all your customer communications to extend your brand and ensure a great CX

There are so many digital messages being sent by companies to their customers and while marketing messages adhere to brand voice and digital identity, there are many other operational customer communications that don’t. These messages are automated and transactional in nature and when neglected, they can fracture a customer’s digital experience of your brand.

What if your current, ‘boring’ operational messages could complement your marketing initiatives and drive engagement from customers? They can!

Get the document to discover how all of your customer communication can become a key engagement tool

  • Recognize the types of customer communications that are at risk of being neglected
  • Discover why these operational-type messages are often misaligned with the brand
  • Discover the real opportunity cost of not leveraging operational messages
  • Understand why you need to consider operational messages as being ‘prime real estate’
  • Learn how your businesses can align operational messages with all other customer communications to improve the overall CX
  • Get tips on how to leverage all of your customer communications to drive customer engagement, loyalty and retention, as well as extend your brand

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“42% of businesses surveyed leave transactional email copywriting to engineering, IT, or operations teams” – Sparkpost

Have a read through some more of our great resources – with a specific focus on aligning all your customer communications for a great CX:

Read our blog post on the value of great operational messaging

Digital Engagement Infographic

Great operational messaging can improve your customers’ experience: here’s how

Operational messages are key to enhancing your customers’ digital experience. Elizabeth Stephen explains the value of operational messages in her latest blog post.

Reading Room – a round up of relevant articles

Digital Engagement Infographic

Understanding the value of transactional email

When last did you consider transactional emails your company is sending to customers? Read how you can leverage the opportunities these emails present.

Digital Engagement Infographic

Add value to your customer lifecycle marketing with triggered messages

Learn more about triggered messaging and how it can enhance your customer lifecycle marketing by driving engagement & delivering an enhanced customer experience.