Customer Journey Messaging
Enhance your customer journey through digital messaging
A typical customer journey is made up of many digital touchpoints. Some of which are
marketing communications or operational / service messages, triggered by an action or
Operational messages enjoy significantly higher open and click rates than marketing messages, however, their potential to contribute to a positive customer experience and drive engagement is often overlooked
Get the brochure to discover how Striata can help you make all your customer messaging a key engagement tool
Have a read through more of our great resources
White Paper – operational messaging
Is your customer’s digital experience being fractured by inconsistent messaging?
Learn how to align all your customer communications to extend your brand and ensure a great CX
Reading Room – a round up of relevant articles
Add value to your customer lifecycle marketing with triggered messages
Triggered messaging is not a new email marketing strategy, yet it still plays an integral part of customer lifecycle marketing.
More on automated messaging
When properly planned and well implemented, automated messaging can form the backbone of your customer communication strategy.