Customer Journey Messaging

Enhance your customer journey through digital messaging

A typical customer journey is made up of many digital touchpoints. Some of which are
marketing communications or operational / service messages, triggered by an action or

Operational messages enjoy significantly higher open and click rates than marketing messages, however, their potential to contribute to a positive customer experience and drive engagement is often overlooked

Get the brochure to discover how Striata can help you make all your customer messaging a key engagement tool

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Have a read through more of our great resources

White Paper – operational messaging

Digital Engagement Infographic

Is your customer’s digital experience being fractured by inconsistent messaging?

Learn how to align all your customer communications to extend your brand and ensure a great CX

Reading Room – a round up of relevant articles

Digital Engagement Infographic

Add value to your customer lifecycle marketing with triggered messages

Triggered messaging is not a new email marketing strategy, yet it still plays an integral part of customer lifecycle marketing.

More on automated messaging

Digital Engagement Infographic

Automated communication

When properly planned and well implemented, automated messaging can form the backbone of your customer communication strategy.