The digital savvy consumer therefore has the power and ability to buy what they want, when they want, how they want.
Here are all my blog posts. Enjoy the read!
Companies need to know how to build a successful loyalty program. This will save the reputation of their brand, but ensure their customers keep coming back
My approach is: break the rules! See what works best for your subscriber base at this exact point in time
5 reasons why email is effective in customer lifecycles communications
Get the basics of your email campaigns right. In doing so, you can be assured that your customer will have a pleasant experience with your brand… in their inbox
Email: still very much alive and kicking! Choice has become the order of the day. People can choose their preferred medium of communication
Get the most out of your email service and consider all aspects including distribution, best practice, effective campaign concepts and appropriate CTA