Financial Services

ABSA, a subsidiary of Barclays Global Banking Group, followed an aggressive opt-out process for Credit Card customers with valid email addresses, and turned off paper automatically after 3 successful eStatement deliveries.

ROI was achieved in 8 months and the results were so impressive that a decision was made to roll out the solution to all retail divisions (currently in progress). Four years later, eStatements are still being delivered to 97% of customers with email addresses, representing 28% of the target customer base.
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Striata Case Study - BillPay Marketing

Striata's innovative electronic messaging solutions create new marketing opportunities to reach customers who use online payment portals and self service kiosks to pay their bills. These bill payment websites have become an expected fixture in the banking, mortgage, cable and telecommunications industries, and play a vital role in their overall strategy to reduce costs – especially those expenses associated with paper statements and billing.

Learn how Striata's One Click Bill Payment process drives increase payments and gets cash in faster.
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"Customers found the process to be highly convenient and felt safe in the knowledge that their confidentiality had not be compromised. We have also received positive feedback to marketing campaigns included with the statements." Executive Director, Diners Club, excerpt from an independent research report in CRM Magazine (Aug 2007)

• eStatements
• Reduce your carbon footprint
• Maximize customer adoption
• Customer insight reporting

Striata's banking clients now include 5 of the world's biggest banks including CitiBank HSBC, American Express, Diners Club and Standard Bank.
Customers receive bills and statements directly to their inbox and can make a 1-click payment from within the eBill.