A recent report from Gartner indicates that 97% of all email sent is classified as SPAM. ISPs (Internet Service Providers) are also constantly improving their mail / spam filters, which includes restricting mail senders that do not comply with their stringent rules.

Inbox placement and deliverability isn’t guaranteed by merely adjusting email content to prevent your email from being labelled as spam - numerous factors cause deliverability issues, each of which must be focused on, monitored and reported, to ensure the best possible inbox placement rate.

Do you want to cut through the ‘tech-speak’ and unlock the secrets to getting your email into your customer’s inbox? Here are 7 steps you can take to ensure better deliverability…

The percentage of people reading email on mobile devices is on the increase. It's important to ensure that your email communications are optimized for mobile viewing - ignore this step and your users will simply ignore or delete them.

The internet and email have made an incredible impact on our lives, completely changing the way we communicate. Billions of emails and text messages are sent every day, replacing letters and postcards, yet few consumers are turning off paper bills and statements. Globally, a minority of billers and financial institutions succeed in motivating significant numbers of their customers to replace paper documents with online equivalents.

Traditional billing methods involving paper, printing and postage are expensive, time consuming and often frustrating. Paper based billing provides little in the way of tracking and reporting.

Introducing an electronic billing option can save your organization between 48% and 80% of the cost of traditional paper billing methods. Not to mention the increased control, reporting and improved customer service.

When developing a bulk email management strategy, businesses are faced with two choices; to manage email in-house, via their own dedicated bulk email server, or to outsource to an email solution provider. Businesses not only have to take into consideration the large expense involved in managing their own bulk email server, but also the host of supporting services required to ensure the success of bulk email as a communication method.

A look at why Striata recommends using a pre-existing solution such as ours over attempting to develop one in house. This document can act as a "checklist" for an initial scoping exercise in the Build vs Buy decision.

eBilling is the replacement of traditional paper bills & statements with electronic equivalents, delivered via an online self service portal or email. This method of document delivery is rapidly revolutionizing the way billers interact with their customers. The move to paperless processes is being driven by cost savings, efficiency, faster payments and interactive marketing opportunities.

Building a business case for eBilling is a simple process. With global competitive pressures, organizations can ill afford not to invest in a new process that has these very tangible benefits.

Electronic communication is now the accepted norm. There is a constant drive to reduce paper output and "dematerialize" documents into electronic forms that can be emailed or saved in a web portal. For most companies, the most cost effective electronic communication channel is email.

However, the challenges in communicating electronically with a large client base arise with the collection, maintenance and upkeep of customers' email address data. The first challenge arises when companies realise that they don't have an up to-date record of all their customers' personal details. Furthermore, these details change over time, particularly email addresses, resulting in emails that bounce.

The purpose behind an email collection campaign is to obtain a customer's valid and usable email address, along with permission to use it. A successful email collection campaign can be carrid out for any company that has a client database and wants to distribute some form of electronic communication.

Today email is the most common form of business communication. It has surpassed he fax and postal mail, and is now relied upon for critical communication thanks to its ease of use, speed and low cost. Email is used for everything from financial instructions, to sending contracts and legal documents, to sharing confidential information.

Many of these communications have a link to a webpage to login or retrieve further information. This has made email a target for fraudsters.

Email has proven to be a valuable tool in informing, selling and meeting the goals of many companies. With an average of 188 billion email messages sent daily, including 106 billion spam messages, your customer's inbox is flooded with marketers hoping to catch their attention.

This ever-increasing growth in email volumes means you have to work harder to get your message read.

There are a number of ways in which you can increase engagement with customers, one of which is to send your communication on the day which promises the highest read rate or the best click rate.