When developing a bulk email management strategy, businesses are faced with two choices; to manage email in-house, via their own dedicated bulk email server, or to outsource to an email solution provider. Businesses not only have to take into consideration the large expense involved in managing their own bulk email server, but also the host of supporting services required to ensure  the success of bulk email as a communication method.

A look at why Striata recommends using a pre-existing solution such as ours over attempting to develop one in house. This document can act as a "checklist" for an initial scoping exercise in the Build vs Buy decision.