Mail Quality Control in a Multichannel World
- Published on Friday, 05 August 2011 00:00
In today's multichannel communications world, successful companies communicate with their customers by paper and electronic delivery channels. A recent study conducted by InfoTrends (The Future of Electronic Bill Presentment and Payment in North America) showed that while 65% preferred to receive their bills and statements by paper, a large number (46%) also prefer email.
Building a quality mail delivery engine is all about delivering mail by the most cost-effective method while meeting the delivery preferences of customers. Businesses love email because of the low cost, and more and more customers hate paper. That sounds like a match made in heaven.
Keep reading the original article by Richard Rosen
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