Dramatically Faster Electronic Payment
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Thanks to overwhelming evidence, billers can now be confident of
improved cash flow as a result of bills being paid faster.
Optimizing
electronic billing processes can dramatically reduce DSO by cutting the
time it takes to get bills to customers and elicit payment. (A
companies' Days Sales Outstanding (DSO) figure expresses the average
time it takes for customers to pay their bills.)
In today's
tough economic environment, reducing the payment cycle by even a single
day can influence a company's ability to grow and compete. Reducing it
by two thirds would be nothing short of miraculous.
Email bill presentment and payment does just that. Documented results
show that email bill presentment and payment is able to reduce the DSO
cycle by as much as 70%.
"The easier it is, the faster I'll pay"
This is the consumer mantra when it comes to paying bills. It's an
attitude that won't surprise any savvy biller who understands that
customer convenience is paramount. It's nonetheless gratifying for
'eBilling solution' companies to have it confirmed with hard evidence.
The results from two recent Striata North American utility eBilling
projects prove beyond doubt how attractive the proposition of eBilling
is:
- Over 50% of customers paid the bill before the paper bill could even have arrived by mail.
- 19% paid on the same day they received the bill.
The cash flow implications
The
cash flow implications are considerable and improvement in customer
retention is also evident due to the superior convenience that
electronic payment offers.
These findings add further weight to the case for eBilling, already
very strong due to the considerable savings a biller enjoys in reduced
costs. (It is 70% - 90% cheaper to deliver bills electronically than by
paper.)
These figures should leave no doubt in any company's mind of the
positive impact a well-implemented eBilling solution can have on its
cash flow. As the evidence mounts, there is no doubt that eBilling is
future of bill payment.
How fast do bills get paid?
This chart shows the distribution of payments by email billing customers of a major US utility.
| When the bill was paid |
Percentage of eBilling customers |
| 1 day or less |
18% |
| 2-7 days |
41% |
| 8-15 days |
17% |
| 16-30 days |
20% |
| 31+ days |
3% |
The average DSO for customers still receiving paper bills is 45 days,
while all but 3% of the eBilling customers were paid within 30 days and
more than half of the consumers paid within a few days of receiving
their respective bills.
In "Billing and Incoming Payment Processes
in the 21st Century - a white paper ", Killen & Associates confirm
that the broader choice consumers now have over how they receive and
pay their bills is profoundly influencing their payment habits. They go
on to remark that the pressure felt by businesses today has increased
dramatically, with stricter regulations and higher demands on payment
cycles and cash management. They surmise that conditions are ripe for
companies to start implementing processes that can be better tracked
and monitored, resulting in faster cash collection.
Another area deserved of close attention is
the widening choice of suppliers' consumers face and the subsequent
number of options they now have for receiving and paying bills. During
this period of rapid change, it's essential to keep the customer
experience as convenient as possible.
The best kind of eBilling solution is a
single touch experience that minimizes effort and maximizes
convenience. Ideally, all a customer would need to do, when viewing an
electronic bill, is click once to open it. Similarly, paying the bill
need only require one click. The process should be made so quick and
easy that there's no need to print out the bill, file it and remind
yourself to pay it later, a practice which defeats the entire purpose
of eBilling as a more convenient solution to the paper billing process.
How email billing reduces DSO
Email billing shortens the payment cycle by reducing the time it takes for a bill to be delivered and paid.
All eBilling solutions work slightly differently. With Striata
eBilling, bills are delivered as secure electronic documents directly
to customer inboxes. eBills are embedded with Striata BillPay, an
innovative 'one-click', no registration electronic bill payment,
directly from within the encrypted, emailed bill itself.
More choice in payment options is perceived
as an added convenience by customers, with direct benefits to billers.
The packages of services that payment integrators provide to billers
include added financial protections that make it advantageous for
billers to offer a wider range of payment options.
The ability to make a payment from within the bill provides an enhanced
customer experience that maximizes ePayment adoption.
The seamless integration between bill presentment and payment drives
faster payment that reduces the biller's DSO.
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