Before we dive
into today’s topic, I would like to take a moment to welcome Denver
Water to the Striata family of billers here in North America.
We look forward to bringing you this case study in due course.
As part of the process of introducing any biller or financial
institution to Electronic Bill Presentment & Payment and ‘push’
eDocument delivery, detailing the various activities that make up a
project of this nature is essential.
I have listed these below, given a brief explanation on each and
provided links to other Striata articles which will go into the
specific point in greater detail. Please do not hesitate to contact us
if you would like any additional information.
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| The Underlying Technologies
of Electronic Document Delivery & Billing
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The
quickest and most effective project implementation option is that of a
complete outsourced managed & hosted service. (99% of our
customer’s worldwide have chosen this option.)
The technologies and processes that are involved include:
- Output file
processing: Over the years we have received literally
hundreds of file types, ranging from ready made PDF’s (which we
manipulate) to raw mainframe data. A key element, and in many cases the
primary function of our technology, is the processing and converting of
a biller’s standard output or print stream into cycle batches of email documents. This is extremely specialist work and in almost all
cases is done without using standard file conversion tools which
require a specific input type/s. A major advantage to any biller is not
having to change the output file type in any way. This dramatically
speeds up the time to complete an implementation.
- Consolidation:
It is very convenient for a recipient to receive all of their documents
from a particular sender in a single email , but most
important is the ability to navigate easily amongst the various
documents / messages. This is very relevant in the financial services
sector where a consumer gets many documents from various banking
divisions within a very short time period. The technology to capture
multiple data streams across differing business units & time
periods, apply business rules, and then generate personalized email ‘packages’ is a very desirable business application.
- Document creation
& functionality: Initially the goal is to replicate
the paper documents & attachments / inserts. There is however
exceptional creative work required within the body of the email,
electronic marketing / estuffers and the payment form (if applicable)
to drive adoption, paper
turn off and electronic payment. With consolidated invoicing,
easy navigation is a priority. When reaching the second project phase,
documents can be enhanced to further improve readability &
navigation, and can also include data files for easy upload into the
recipient’s accounting system, pre-populated application forms,
graphing and data sorting. Replicating the paper is just the minimum
requirement, it is these feature rich document enhancements that
maximize customer satisfaction.
- Encryption:
There are two main encryption
options, Striata
Secure PDF and Striata Encrypted. The applicability of each
option is business application dependent. Encryption levels range from
128bit RC4 to 256 AES. All decryption is second factor and offline to
further enhance security. (It is essential that encryption is not email
client dependent.)
- BillPay: Striata
BillPay is the unique and innovative technology that allows
electronic payment (check, credit or debit card if offered) directly
from within the email document, without the need for the payee
to pre-register or visit and website. (We are able to offer you the
integration of one of our existing payment processing partners or
utilize your current processor.)
- Personalized content:
One of the significant value drivers of ‘push’ document delivery, is
the ability to personalize
content & marketing. A library of offers / adverts
can be stored and automatically applied to various marketing locations
based on predetermined business rules. This is achieved at a fraction
of the cost to do it on paper and delivers dramatically higher response
rates. The nature of an email document also opens up new and very
valuable marketing ‘real-estate’.
- Email database
management: Many organizations have limited ability to store
and manage the flagging necessary to efficiently support their
customer’s email addresses. Striata offers a complete
email database management solution that is designed to update
your master customer database and handle all the required reporting,
flagging, autoresponders, subscribes & unsubscribes
- Massive volume
sending: In order to send and deliver your full billing
cycle, it is essential that a completely separate sending engine is
used that does not impact on your companies bandwidth or internal email
systems in any way. ‘Push’ email document delivery requires very high
volume, multiple thread throughput capabilities and must not be
confused with your companies internal email systems.
- Deliverability:
Being able to ensure that your email document/bill does in fact land up
in the intended recipient’s inbox is a fundamentally key requirement.
(And is not blocked at ISP level, spam filters, junk mail filters etc.)
The challenge is that the technologies and strategies required to
achieve this, are ever changing, unstable, unreliable and incredibly
difficult to navigate. Striata have a full time deliverability team,
multiple software tools, 9 years of ISP relationships and access to the
very latest technology and thinking in this regard. Here is a more detailed
article on this topic. (It is a lengthy discussion on it’s
own so please do not hesitate to contact us if you require any
additional information.)
- Resending:
Email gets deleted by accident at the user level and copies are often
required. Being able to easily & quickly locate and resend (or
forward to another address) is an essential project requirement.
Striata offers an ‘easy to use’ CSR access tool to provide this
functionality.
- Reporting:
Reporting is available through a secure self service web interface as
well as ‘pushed’ to the required sender personnel. These reports
include: Adoption, Paper truncation, Data files received, batches
created, messages sent, messages delivered, messages undelivered
& why, messages opened, when & how often, attachments
opened, when & how often, forms submitted, payments submitted,
successful payments and of course all click tracking on marketing
pieces.
The above make up a large part of the technologies &
capabilities required to successfully implement and run a ‘push’
project.
From the consumer’s perspective it’s an elegant, no registration, two
click process. The technology & strategies however, have taken
Striata 10 years to enhance and perfect. (And we continue to do so with
every new biller.)
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If you have questions or comments you would like to share on this
topic,
please
send me an email.
Kind regards
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Garin
Toren
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Striata.com
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