» Striata.com   » eBilling Insight Archive   » Striata Online Community   » eBilling Demos   » Contact Us   The Power of Transpromo Marketing Transpromo Marketing - incorporating marketing offers within transactional communication - has proven to be an effective tool for many industries including insurance, cable and telecommunications, banks and lending services.       Get an eBilling Demo   Select a Demo Financial Services Demo Insurance Demo Telecommunications Demo Utilities Demo     Striata Demos » Want to experience Striata Electronic Document Delivery and Email Bill Presentment & Payment for yourself? Click here to have our demos sent directly into your inbox.     Online payment portals can help facilitate paper turn off and reduce the associated billing costs, but they can also mean losing out on a one-to-one promotional marketing opportunity. Traditionally, customers receive bill inserts or 'stuffers', incorporating promotional content, in the same envelope as their transactional paper bills and statements. In most cases, this transpromo marketing opportunity is lost or diluted when a customer opts to view and pay their bill online. A key element in this process is that the biller loses the ability to dictate when and where the offer is made as users are in control of their viewing patterns. In contrast, Striata's email billing solution provides a sophisticated, customized transpromo messaging capability that collates customer transactional data with profiling information to generate tailored marketing offers. Thus effectively including the promotional material within the transactional communication, not only replacing this lost marketing opportunity but improving it with interactivity and immediate calls to action. Marketing best practices for transactional email Incorporating promotional marketing offers within transactional emails is particularly effective, as it is directed at recipients who are expecting and willing to receive the email. An added benefit is that email marketing is significantly more cost effective than traditional paper bill stuffers. Unlike paper based promotions, billers can accurately track which promotions were clicked on, when, how many times, and by which customers. This type of detailed tracking and reporting facilitates intelligent, revenue-based marketing decisions, derived from measurable customer behavior. Once implemented, the transpromotional document, delivered the way a customer prefers to receive it, represents a strategic tool that reduces operating costs, improves cash flow, generates new sales, maintains customer loyalty and improves a company's carbon footprint. What about marketing to online bill payers? Striata's technology addresses the promotional marketing challenges of online bill payment portals by turning simple, plain text transactional emails into revenue generating marketing channels. While there are many 'touch points' to Striata's push eBilling process, the customization of a company's existing payment confirmation emails can be completed in a matter of weeks, and this offers a unique opportunity to market to customers who pay online. The same functionality that Striata uses to 'push' an encrypted eBill to a customer's inbox can be used to 'push' a transpromo payment confirmation email to the customer. Unlike promotions presented on a website, payment confirmation emails can be customized to include relevant, targeted and personalized marketing offers. All commercial emails can (and should) be personalized according to customer demographics, business drivers and marketing criteria. Striata's advanced profiling engine enables clients to include pertinent promotional offers based on demographic (age, gender), psychographic (income bracket, purchase activity) and usage information, such as current product and service usage, length of service and billing address, as well as customer enquiry behavior. Ask Us     N. America: +1 88 88 USAPAY Europe: +44 207 268 3941 Asia Pacific: +852 2159 9450   Register for the Striata Online Community   Follow Striata on Twitter Share this on      Industry Trends Americans with Home Broadband by Age Click here to view larger image Source: Pew Internet 2009 © Browse eBilling   Pay from within the body of the email - One Click Click the 'Pay Now' button in your email, no need to use the attachment, let alone a web portal Paperless Processing for Banking and Insurance Get your customers to approve their insurance quote with just one click. Get paid faster Striata eBills are delivered faster, opened sooner, and paid quicker than paper bills Insight Newsletter   United Water Turns Off Paper Bills with Striata Email Bill Presentment and Payment   Striata and Goodmail launch one-click email bill payment   Striata eSignature for the Financial Services Industry     Subscribe today Web: www.striata.com Email: info@usa.striata.com About Striata Striata revolutionises the way bills, statements, policies, collection notices, letters, payslips and other high volume system-generated documents are delivered and paid. » Learn more NEW YORK 48 Wall Street Suite 1100 NY, 10005 USA T: +1 88 88 USAPAY LONDON 88 Kingsway London WC2B 6AA United Kingdom T: +44 207 268 3941 SYDNEY 5/9-11 Knox St Double Bay, Sydney NSW 2028 Australia T: +61 (2) 9363 9655 JOHANNESBURG 158 Jan Smuts Ave Rosebank JHB, 2198 South Africa T: +27 11 530 9600 HONG KONG 20th fl, Central Tower 28 Queen's Road Central Hong Kong T: +852 9132 0200