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Email Bill Presentment & Payment has proven to reduce contact center volumes, increase customer loyalty and minimize churn, by utilizing creative electronic bill designs and predictive customer service tools.

The vast majority of today's billing and statement consumers actively use email. According to latest research, 44% use email multiple times a day and just over 80% use email a few times a week.

The next wave of efficiencies in handling incoming consumer communication is the massive cost saving opportunities in converting these calls to incoming email.

 
   
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Predictive Electronic Bills Reduce Contact Center Volume

One of the consistent drivers in all businesses is 'cost take-out'. An area of considerable expense to the majority of consumer-facing companies is inbound calls. Analysis shows per contact costs ranging between $4.00 and $12.00, depending on the industry and whether calls are handled domestically or outsourced to lower cost geographies.

The most frequently asked bill-related questions typically fall into three categories:

  • Payments: Customers wanting to make payment telephonically.
  • Bill queries: Unrecognized charges or charges perceived to be too high.
  • Payment confirmations: Customers requiring confirmation that a payment has been received.

The Advantages Of Handling Queries Via Email

  • Payments: Secure electronic payment can be processed directly from within the email bill, with just one click.
  • Bill queries: Question marks ('?') next to fields in the bill which are frequently queried, when selected, display information that assists with query resolution. An email enquiry can be generated from within the Striata eBill. Using predefined Query Types, the email can be routed correctly and response times can be tracked and escalated.
  • Direct debit amendments: Allow customers to amend their own direct debit / auto pay details reducing inbound calls and providing the customer with more control. Mandates can be included in any Striata bill, and automatically fed back into the business's operational systems.
  • Payment confirmations: Allow emails to be sent on certain 'triggers'; for example contract anniversary, birthdays and the processing of a payment. A personalized email can be sent for every payment received. An added benefit of these confirmation emails is that they have a high open rate, providing an opportunity for the addition of valuable marketing real estate within the body of the email.

For the Consumer:

  • Email is the consumers medium of choice.
  • The majority of email queries do not require an immediate response.
  • Consumers are comfortable waiting up to 24 hours for a response as long as they are guaranteed that they will in fact get a response within this period.
  • It is far quicker to send a query via email, than it is to navigate an IVR and / or talk to a contact center representative.
  • The consumer gets an immediate 'auto-response', giving assurance of a further expected response and an escalation path should the required response not be satisfactory.
  • The consumer is issued a 'ticket number', allowing both parties to efficiently track the query.
  • Consumers are able to submit queries 24 hours a day even if contact centers are not open at that time.
  • Intelligent routing ensures that the correct customer service group receives a relevant query.
For the Biller / Financial Institution:

  • Queries are received without the need to have as many CSR's available to 'man' live calls.
  • As you have between 12 and 24 hours to respond, call volume 'peaks and troughs' are reduced.
  • Responding to an email query is up to 40% faster than taking an incoming call.
  • Tracking of a query is far more efficient due to the 'ticket number' process.
  • Attaching of that query to a customer master record can be a fully automated process.
Moving your billing calls to email is a continuous process that occurs at every consumer touch point; on their bills / statements / envelopes, an auto-message in your IVR, within your email marketing, specifically highlighted on the 'contact us' area of your website, and if you are fortunate enough to have secure email billing, then on reply to those messages.

It also has the MAJOR advantage in that with every new enquiry, you have captured your customer's email address.

The eBill Is More Than Just A Revenue Collection Vehicle

The traditional bill had to be all things to all customers, resulting in either an overly complex bill, or a bill that generated too many inbound queries.

As rising postage costs are often offset by reducing the number of printed pages and printing in a single color ink, the effectiveness of a well designed paper bill is further reduced.

Striata's technology enables the design and delivery of intelligent electronic bills that specifically address the most commonly asked questions. Service providers can now be a step ahead and provide the tools necessary for customers to answer their own questions, without presenting unnecessary information.

Striata eBills can include layered information allowing the customer to drill down to their desired level of information, including sophisticated, interactive graphics. As bills are personalized, they can demonstrate greater sensitivity to individual customer circumstances and show specific responses to customer contacts.

Conclusion

Striata emails provide real value to customers in the form of meaningful, easy-to-access and understand billing information, without the need to log into a web portal.

For the biller, this enables further electronic communication with consumers, driving loyalty, improving retention and increasing sales.

Striata eBills not only reduce the cost of paper-based billing, but actively assist in proactively reducing the number of inbound bill related queries.

With our purpose-built technology and 9 years' experience in sending billions of electronic documents for large corporations, Striata is the logical choice for any biller wanting to achieve significant paper turn off and predictive customer service.

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Industry Trends
Issued invoices per industry and addressed segments

Click here to view larger image
Source: HDS Diary Sample, FY 2007
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Striata revolutionises the way bills, statements, policies, collection notices, letters, payslips and other high volume system-generated documents are delivered and paid. » Learn more
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