18 Dec 2013
Striata, global leader in paperless communications was announced as a finalist in the Best Use of Technology category at this year's Debt Collection Awards, UK. The event, which took place in November at the Midland Manchester recognized the industry's outstanding efforts and commitment to best practice.
27 Oct 2013
How businesses can drive their emails into Gmails' Primary tab - Striata investigates ... Email billers and marketers have been spinning since Google announced the introduction of tabs to Gmail inboxes. The objective is to make it easier for the user to de-clutter their mailbox by moving certain message types (promotions and marketing messages) out of the ‘primary’ inbox. "All messages are affected by this new system, so any business that sends bulk communications to customers who use Gmail, needs to consider that their potentially critical messages might not be landing in the primary inbox at all.” says Michelle van den Berg, head of eBilling at Striata.
08 Oct 2013
With Smartphones now outselling feature phones1, there is more opportunity for marketers to leverage mobile to increase engagement with their loyalty programs. “The convergence of messaging and mobile provided by the Smartphone is a significant opportunity for loyalty marketers. Not only does it enable dynamic, targeted in-store communications, but it promotes loyalty redemption messages which the customer can bring into the store." Says Ross Sibbald, Head of eMarketing at Striata.
16 Sep 2013
The scarcity of programming skills in the South African market has motivated Striata to form a partnership that seeks to address this issue. "One of our key long term initiatives is to grow the pool of programming skills available to businesses like Striata," explains Alison Treadaway, Striata SA Managing Director. "Our Enterprise Development partnership with Khuphulanani Training Institute - aims to help us drive this initiative."
11 Jul 2013
Emails optimized for mobile devices offer valuable advertising opportunities for marketers
Click here to view a full listing of the News and Press Releases.
29 Nov 2013
The first thing you probably think about when cutting your paper costs is turning off paper bills and statements and sending them via email instead…
03 Oct 2013
The concept of bulk eDocument delivery appears to be simple – “we manage our own Exchange Server, so why not?” This sentiment entices some companies to attempt a self-build, or piece together an assortment of products that supply parts of a solution.
15 Aug 2013
Eliminate paper, printing, mailing and manual processing and your operating costs by 65-85% - the key to reduced billing costs is successful eBilling adoption. Delivering secure electronic documents to customers will drive significant customer adoption of your paperless strategy.
08 Jul 2013
eBilling promises significant cost savings, yet many organizations have failed to achieve this because of low customer adoption
04 Jun 2013
Forgetting usernames and passwords when trying to access eBills online means your customers will more than likely delay payment as well. eBilling Insight reviews Sarah Appelby’s tips for billing and collections departments on how to avoid delayed payments with ‘push’ delivery - a win in the collections space!
Click here to view a full listing of the Striata eBilling Newsletters.
05 Nov 2013
According to Inc., it costs a business about 5-10 times more to acquire a new customer than it does to sell to an existing one - and on average your current customers spend 67% more than a new customer would.
13 Sep 2013
Enhance your company’s marketing objectives with Striata's email & mobile messaging solutions. We can assist with the simplest marketing campaigns to the more complex, integrated and recurring marketing programs. In this edition of eMarketing Insight, the spotlight is on Striata's new eMarketing Solution Overview document
26 Jul 2013
User Experience (UX) is not a design, or how the design is laid out, or even the colour pallet used. It is neither content nor interactivity. UX is a marriage of all these aspects in a way that translates into positive user engagement. A collaborative team effort achieves great user experiences. In this edition of eMarketing Insight we highlight 4 Important UX techniques your ESP should employ in a great infographic
20 Jun 2013
Customer lifecycle communications is an important component in engaging customers and increasing loyalty to your brand. In this edition of eMarketing Insight, we look at 5 reasons why email is effective in customer lifecycle communications
20 May 2013
Just as email designers are getting to grips with designing for mobile readers, a new wave of inbox managers are entering the fray, prompting us to reconsider how we structure marketing emails. In this edition of eMarketing Insight, Striata reviews a new wave of inbox management tools that could change your email design or structure
Click here to view a full listing of the Striata eMarketing Newsletters.