Mobile ServicesThe Striata Application Platform provides the functionality to send text messages to customers that are personalised and targeted, with real-time reporting on delivery of those messages.
Striata’s high speed delivery engine can be actively monitored and administered. Message batches can be scheduled for automatic start, pause, stop and restart.
Consulting on text messaging is provided, drawing on Striata’s extensive experience in the world of messaging. The advice and expertise includes legal compliance, split testing and reply management.
The understanding of messaging and customer response rates, enables Striata to provide companies with the wherewithal to properly target text messages according to the goal at hand and the profile of the customer database, in order to maximise the response rate.
Striata has a number of mobile solutions, all designed to enhance your marketing efforts.
Text (SMS) messaging
Personalised and customised SMSes can be sent to your company’s database and also scheduled if there are recurring reminders that need to be sent.
Bulk SMSes can be personalised with a name or any other customer information. Striata consults on best practices with respect to sending out SMSes.
Images tell the story and MMS is a perfect medium to reach a customer base directly, as it is an interactive mobile message, which can also include sound.
There are however a limited amount of people who can view MMSes, so sending must be targeted to customers who have opted to receive these marketing messages and who have compatible phones.
Short-code numbers can be set-up, enabling broader interactive marketing campaigns, or even in-store email acquisition campaigns. All incoming SMSes are captured in a database and Striata then manages the mobile campaign.
Striata consults on the legal requirements concerning short-code campaigns as well as best practices, when implementing a short-code campaign.
The solution enables your company to grow its email database using SMS as a medium. A specially crafted SMS message is sent to customers without email addresses and the reply is captured into the database. If the email address is a valid, formatted email address, then a confirmation email will be sent to the customer to confirm their email address and to obtain their permission for further communication.
An SMS is sent to customers whose email addresses bounce, requesting that they update or confirm their email addresses - the new details are then captured on the relevant company’s database. This solution can easily be used to reduce bounces, as it can be automated and integrated into email communications.
This is a customer service rating solution using SMS as a medium. The advantage of this system is the ability to capture the responses in real-time, automatically validate it, rate it and trigger a follow-up call-to-action. It provides an easy-to-implement dip-stick into your customer’s attitude towards you, and allows you to benchmark your business changes over time and other criteria.
- For the do's and don'ts of mobile services - see mobile tips and strategies
- Discuss our various mobile solutions with an eMarketing specialist, contact us or let us call you back