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Customer Acquisition

Email is an effective tool for generating leads and prospects, making use of viral marketing.

Using viral marketing enables a company to grow its customer database through the extended network of existing members and, when done correctly, is a highly effective method of customer attainment.

The referral mechanism links are in the company’s email that is sent out and the branding is incorporated into all the back end pages. Customers participating in the viral campaign then have the opportunity to refer their friends.

Viral marketing can be used as part of a simple email newsletter, as well as part of a larger marketing campaign or competition.

It is recommended that a profile page be provided, so that customers can update their profile before they refer friends, this gives the company the most up-to-date customer information. When customers refer a friend, the email comes from the referrer and not the company, resulting in a higher open and response rate.

Once referred, the friend is asked to fill in their details using the registration page and by doing so, can opt-in to receive future communications, they will then be added to the company’s database.

Striata consults on all aspects of a viral marketing campaign, giving advice on the best ways to implement a refer-a-friend campaign. Reporting is provided throughout the lifespan of the campaign, allowing for tweaks to be made to the campaign based on the results, where necessary. Full tracking and detailed reporting is provided after the campaign.