Marketing OpportunitiesMaximize your electronic billing process with individually personalized and profile targeted offers that drive well qualified customer traffic to your billing website.
Billing is a key customer touch pointBilling has always been an important marketing channel. For many billers, the monthly bill or statement is the only interaction they have with their customer.
The traditional method of including a paper bill stuffer is becoming increasingly ineffective and cost prohibitive.
eBilling offers prime online marketing 'real-estate' and is far more effective than a paper bill stuffer, but 'pull' ebilling sites are not achieving positive adoption. As a result the marketing opportunity at customer portals is often lost altogether. Current estimates are that less than 25% of eBilling customers actually visit the portal each month.
Striata's 'Push' email delivery solution provides personalized marketing opportunities
Striata's PUSH email billing solution presents billers with new transpromo marketing opportunities at numerous touch points throughout the email billing cycle.
Transactional promotions or "transpromo" marketing is a highly effective way of cross-selling and up-selling to existing customers. Including transpromo messages in an interactive bill is even more likely to increase response rates because the recipient can interact with the offer immediately within the same medium. Transpromo marketing is also one of the most efficient channels for customer retention strategies and loyalty programs, however the transpromo offers have to be pushed in front of the customers to be effective.
Guaranteed customer attention by utilizing your billing platformThe major advantage of utilizing a push eBilling platform is that commercial messages such as eBills are expected and anticipated, and it is therefore extremely unlikely that they will be deleted unread. Integrating promotions into the bill guarantees the customer's attention.
Striata maximizes this advantage with an advanced profiling engine that enables billers to include relevant offers based on demographic, psychographic and usage information. Profile information can include length of relationship, age, gender, income bracket, purchase activity and customer enquiry behavior.
Examples of marketing real-estate enabled by Striata PUSH email billing:The email main body: the email to which the eBill is attached is an excellent platform from which new products and services can be introduced or important information provided.
Bill inserts: targeted, personalized marketing offers can be included in various sections,within the actual eBill attachment; for example below the payment form, on the bill summary page or the self-service page.
Payment confirmation emails: once the customer has submitted payment using the proprietary 'in-email' payment form, they receive an email with a unique payment confirmation number. This is an ideal opportunity to up sell / cross sell products / services or display important announcements.
Splash pages and pop-up messages: important communication aimed at certain customers can be displayed immediately on opening the eBill, or at any point during the customer's interaction with the eBill.
Feedback Forms: can be included in the main email body, within the eBill attachment or once payment has been submitted, for a higher than normal response rate. The recipient can complete a quick survey, enter a competition or request additional information without the need to link to a website.
Reporting: tracking and reporting on customer interaction with the marketing insert, provides highly valuable (and traditionally unattainable) information back to the marketing teams.