Paper Turn Off
Many businesses are looking for ways to cut their operating costs, while others are looking for cost effective ways to reduce their carbon footprint. The high cost of paper on both fronts has made it an obvious target and many businesses have embraced the internet as the holy grail of paper turn off.

Striata provides a cost effective alternative delivery channel that can be used to augment and complement existing online services for paper turn off. The Striata solution replaces paper bills and statements with rich interactive electronic versions, delivered directly to customer inboxes.

The key is not just in replacing paper documents with electronic ones but in "pushing" them to your customer.

Does your online channel promote paper turn off?

While websites have succeeded in many ways - helping companies to grow their business and often acting as an additional revenue generating channel - paper turn off expectations and estimates have not yet been realized.

Most of our clients have a significant web presence. However, they have turned to us to help them realize paper turn off targets, because merely having a web site, no matter how sophisticated, does not turn off paper.

Replace paper with rich electronic documents

Customers do not want paper. They don't want paper clogging up their mailboxes and their kitchen tables. They don't want to be impacting the environment with bills and documents. Customers want to turn off paper, but they want you to do it for them.

To help them, you must simply make it more convenient for them to receive the data as a file instead a paper document.  At this stage the problem is that for most customers, it is still more convenient to receive paper documents by mail than to search and retrieve bills, statements and other documents from a website.

Delivering documents to customer inboxes - as opposed to asking them to come search and download documents that you used to deliver by mail - can be a significant driver of customer adoption rates to your paperless strategy. It is often perceived by customers as an added value service that helps build customer loyalty.

Your paper turn off strategy:
  • Build customer adoption of your online channel, by delivering rich electronic documents that drive customer interaction and loyalty.
  • Reduce the monetary and environmental costs of paper output by replacing paper documents with electronic versions, delivered securely to customer inboxes.
  • Create more effective customer touch points that can be used to educate, cross sell and up sell customers, reduce call center volume, elicit feedback and gather deep profiling data through detailed tracking information and electronic surveys.
  • Drive qualified web traffic with best practices linking and promotions that bypass Do Not Call and Do Not Email lists.