Maximize Customer Adoption

In an ideal world, 100% of your customer base will use online billing…

That’s what every biller wants; an immediate return on the investment of an eBilling solution and a sizeable decrease in the operational cost associated with producing, printing and distributing paper bills. In an ideal world, your online billing solution sees 100% of your customers turning off paper.

Customer resistance to online billing and payment

Today almost every bank and large institution has developed an online billing solution. Unfortunately these websites are not realising the anticipated ROI and customers are not turning off paper. The reason is because these sites are not successfully driving customer adoption.

Surveys confirm that for consumers the problem lies with a natural resistance to being forced to register and fetch their bills.

The convenience of having the bill delivered by mail has now been replaced with an online version that requires the customer to register, log in, retrieve and then make payment. This means it's still more convenient for consumers to receive their bills in the mail than to fetch them from the billers web site.

Put simply; the majority of customers do not choose to use web-based presentment and as a result, these portals have not succeeded in driving any meaningful adoption or ROI.

Striata’s ‘Push’ solution maximises customer adoption

Striata attaches the bill to an email and sends it directly to the customer.

1. It adds the convenience factor to online billing and payment:

Convenience and ease of use maximize paperless adoption. By 'delivering' the bills as securely encrypted email attachments, billers using Striata’s ‘push’ technology provide their customers with an easy to use, convenient alternative to the paper bill. This results in paper turn off which in turn decreases operational costs for our clients.

2. Provides easy, accessible payment options from within the eBill:

To gain maximum customer adoption, billers need to make payment options easy and accessible to customers. Striata’s one click payment technology enables customers to make payment simply and safely from within the emailed bill. This makes the bill even more convenient than the paper it has replaced.

Why Striata’s solution proves better adoption results than any other online billing product:

• Convenience of opting in / out: Customer adoption is not dependent on pre-registration, customers just opt in or opt out.
• Convenience of delivery: Customers receive their bills in their email inbox and don’t have to fetch them.
• Convenience of payment: Customers are able to make easy and safe payment from within the ebill.

The next step to achieving customer adoption and paper turn off:

• Read more about Striata’s Push email delivery solution
• Talk to an eBilling specialist today, click here and let us call you back