Striata Case Study - Ster-Kinekor
Striata Case Study - Ster-Kinekor
File Size:
824.74 kB
Date:
06 June 2008
Since enlisting Striata’s eMarketing services for the delivery of marketing messages by email, namely ‘moviemail’, Ster-Kinekor has experienced a significant improvement in email delivery rates and now have the ability to incorporate its members’ email based activity into its marketing statistics.
About Ster-Kinekor
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Ster-Kinekor Films, is the film and digital entertainment subsidiary of Primedia Limited. Ster-Kinekor Films houses cinema exhibition, film distribution, home entertainment and digital gaming. Ster-Kinekor isone of the largest cinema exhibitors,with 28 Ster-Kinekor Junction value cinema’s and 13 Ster-Kinekor classic cinemas countrywide, and 5 drive ins totalling 348 screens and over 50 000 seats. It operates the only dedicated ‘art’ circuit in the world – Cinema Nouveau screened by Jameson, as well as a Bollywood circuit. It has over 1.5 million members in its movie club. |
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