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FROM nobody@example.com – Why do some senders neglect the basics of email marketing?

: Published on Thursday, 16 August 2012 11:55; Written by Mia Papanicolaou

I get so excited when I see clever email marketing or even simple relevant email marketing. There are so many great examples from companies getting it right. Unfortunately there are just as many companies getting it wrong – and I’m referring to the basics of email marketing: the FROM name and from and reply addresses.
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Effective communication can reconcile the insurance industry

: Published on Wednesday, 08 August 2012 11:55; Written by Nicola Els

I have a broker / personal financial advisor (PFA) who keeps me up to date with the latest products that should be of interest to me within the financial services and insurance industry – or so I think. The upside of this arrangement is that I don’t have to do any research on products in this space because hopefully, my PFA does this for me.
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3 Top reasons to start sending email receipts

: Published on Wednesday, 01 August 2012 12:21; Written by Sarah Appleby

Email receipts are a highly underutilised tool. They are an incredible addition to your communication suite, an opportunity to cross sell and they enhance future marketing, yet only a handful of bricks and mortar retailers are actually using them.
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The ABCs of Sender Authentication – what it means and why it’s important

: Published on Wednesday, 25 July 2012 10:55; Written by Linda Misauer

In this day and age, where an average of 106 billion spam messages are sent daily and a further 188 billion email messages are sent , getting your email into the inbox, when ISPs are trying to keep junk out is becoming increasingly difficult.
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9 Reasons email is best for the delivery of confidential customer documents

: Published on Wednesday, 18 July 2012 11:55; Written by Mia Papanicolaou

I don’t need to preach the advantages of email, but it seems many of its clear advantages are not being utilized when it comes to communicating with customers on confidential matters – such as sending them a statement or insurance contract document. The confidential nature of these documents has previously prevented them from being emailed over the “public” internet.
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3 Easy steps to mitigate phishing attacks

: Published on Wednesday, 11 July 2012 11:55; Written by Keith Russell

Another day, another phishing attack... Unfortunately there’s no way to stop phishing, but there are a number of ways to minimize the risks. The recent attack on Telstra customers, as reported in Australian Courier Mail, caught my eye for a couple of reasons.

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