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1. Need to exchange that sale item but don't have the receipt?: (Blog); An ingenious application of the humble transactional email is the electronic retail receipt. How many times have you wanted to exchange a purchase, only to find that the receipt has disappeared into the ...; Created on 12 January 2012
2. Striata's best eMarketing blog posts for 2011: (Blog); Our experts have been blogging away in 2011 and to close off the year, we have prepared a compilation of our favourite reads from each of our eMarketing bloggers. Happy reading! Alison Treadaway commiserated ...; Created on 21 December 2011
3. Striata's best eBilling blog posts for 2011: (Blog); As the festive season fast approaches and you start preparing for your holiday, we thought you may appreciate some good reading material for the lazy, relaxing days ahead. So, we have taken the time to ...; Created on 13 December 2011
4. How does your eBilling ROI stack up?: (Blog); Over the past decade we've seen many variations on how companies promote their eBilling and other paperless services, but how many of those have actually achieved a viable return on investment (ROI)? As ...; Created on 20 May 2011
5. Part III: Why & how email delivery is succeeding, where eBill Consolidators are failing:: (Blog); My first two blog posts on this subject dealt with why consolidators here in the US will never work. In today's post, I cover the comparison between eBill / eStatement consolidators and true electronic ...; Created on 02 March 2011
6. The Digital (non) Dialogue: (Blog); Today I received an email from a bank with the subject line: Private Bank: Your direct access to Top Management. The email started off with: "At XX Private Bank, we're well aware that your ...; Created on 26 January 2011
7. Email, at your service - as always: (Blog); In the late 70's, Japanese electronics companies introduced the fax machine to the masses and businesses were poised to never buy another stamp again. Over thirty years later, with the number of pages ...; Created on 03 November 2010
8. Transactional email: the glamorous marketing email's poor cousin: (Blog); Let's face it . . . in the realm of Customer Lifecycle Communication; the Marketing Email is the glamorous cheerleader, while the Transactional Email is the nerdy science boff. "What is a transactional ...; Created on 16 September 2010
9. Make it an eBilling evolution, not a revolt: (Blog); My Google Alert keyword search turned up an interesting forum discussion from Malaysia last week. Someone was upset that a mobile operator there had introduced a US$0.88 charge for sending out a paper ...; Created on 01 September 2010
10. Demand Generation from Transpromo Marketing, e-Invoicing and Electronic Payment: (Blog); ... and called "transpromo marketing", when associated with eBilling) can act as the primary cross-sell and up-sell tool for both B2C and B2B businesses. Electronic payment confirmations ...; Created on 18 August 2010
11. The World Cup of eBilling: (Blog); With all eyes on South Africa as the Football World Cup moves into top gear, the buzz in our Johannesburg office is spreading to our global offices, even as far as here in Hong Kong! And it’s got ...; Created on 18 June 2010
12. If iPhone and BMW can do it, why can't an eBill?: (Blog); ... to upload the bill details into Excel or their accounts package for further convenience. And how about targeted marketing? Done properly, marketing within eBills (transpromotional marketing) is a real ...; Created on 30 April 2010
13. Marketing in the eBill: an ambush?: (Blog); We’ve established the value of the marketing real estate offered within a push eBill package. The cover email, the index page, additional tabs; there are many opportunities for marketers to reach ...; Created on 19 April 2010
14. Transactional email: have you considered the opportunities?: (Blog); When it comes to email marketing we often overlook some of the less-obvious touch points because we are so focused on the bigger campaigns. We compile brilliant email newsletters, to which we dedicate ...; Created on 30 March 2010
15. The eStatement is Prime (Marketing) Real Estate: (Blog); An electronic statement may not be as in-your-face as an outdoor billboard or as flashy as a TV ad, but it offers many qualities that make it an ideal place to practice some real one-to-one marketing. ...; Created on 02 March 2010
16. Is December 2012 Doomsday for B2C Marketing?: (Blog); December 21, 2012 is the end-date of a 5,125-year-long cycle in the Mayan Long Count calendar and some believe that cataclysmic or transformative events will occur on this date. Forrester believes that ...; Created on 15 February 2010
17. The eBill Knows No Limits: (Blog); ... a given (click here to return to the top). The inclusion of carefully targeted eMarketing banners with click-thru tracking goes without saying – transpromotional marketing is one of the most effective ...; Created on 11 January 2010

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