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1. 13 Unlucky for some? 13 Tips for successful email marketing in 2013!
(Blog)
Seeing that I am kicking off our blog this year, I would like to take this opportunity to wish you a prosperous and productive 2013! For some, it’s the dreaded 13. But to ensure your campaigns are a success, ...
Created on 09 January 2013
2. Part 4 - Improve deliverability: Essential technical setup
(Blog)
Throughout this series I have shared tips and tools you can use to help enhance your email deliverability. In this final instalment, I would like to take you on a journey 'behind-the-scenes' and discuss ...
Created on 09 November 2012
3. Part 3 - Improve deliverability: Your email has been delivered, now will it be opened?
(Blog)
Now that you've figured out how to get your email past the predictable technology based filters (as discussed in part 2 of the deliverability blog series),  you have to deal with something way more ...
Created on 01 November 2012
4. Part 2 - Improve deliverability: How to glide through spam filters
(Blog)
We dealt with validating customer email addresses last week in this special deliverability series and today we are going to tackle the issue of spam filters. One of the biggest concerns when sending ...
Created on 26 October 2012
5. Email Deliverability Part 1 - Improve deliverability: validate customer email addresses
(Blog)
Getting the email into the inbox is so much more than just creating something that looks great, passes spam tests and having your database of addresses ready. Before hitting send it’s vital to validate ...
Created on 22 October 2012
6. Send Birthday emails to customers - your gift is a great ROI
(Blog)
It’s been a month since my birthday, so my mobile phone and email inbox are no longer flooded with all sorts of well wishes and social birthday notifications. While I am grateful the number of emails in ...
Created on 27 August 2012
7. 6 Ways to measure customer satisfaction
(Blog)
I recently leased a car and a few days later I received a customer satisfaction survey via email, which I duly completed. My feedback was less than stellar. While the sales and delivery process was fine, ...
Created on 22 August 2012
8. FROM nobody@example.com – Why do some senders neglect the basics of email marketing?
(Blog)
I get so excited when I see clever email marketing or even simple relevant email marketing. There are so many great examples from companies getting it right. Unfortunately there are just as many companies ...
Created on 14 August 2012
9. Effective communication can reconcile the insurance industry
(Blog)
I have a broker / personal financial advisor (PFA) who keeps me up to date with the latest products that should be of interest to me within the financial services and insurance industry – or so I think. ...
Created on 06 August 2012
10. 3 Top reasons to start sending email receipts
(Blog)
... transpromo offer of 10% off their next purchase when the receipt hits their inbox. EMAIL RECEIPTS = ACCURATE EMAIL ADDRESSES Asking a customer for their email address in order for you to issue ...
Created on 01 August 2012
11. 5 Common challenges organizations face in maintaining email data
(Blog)
Every digital communicator knows that your ability to reach customers starts with valid contact details. If ‘position, position, position’ was the holy grail of the traditional marketing era, then ‘data, ...
Created on 03 July 2012
12. Avoid the marketing void - go Transpromo!
(Blog)
... is where transpromo marketing should be transported from the off-line world to the online world. Transpromo is about adding marketing to transactional messages, which include invoices, statements and bills. ...
Created on 19 June 2012
13. Are you disciplined enough to run your own email marketing campaigns?
(Blog)
The ongoing upsurge of the online audience, social media, mobile and eCommerce coupled with the overall evolution of the average consumer, means that email campaigns, whether they include marketing offers ...
Created on 29 May 2012
14. Digital migration: You could be saving $500k in print and postage!
(Blog)
Do you know exactly what your company’s targets are for print and postage savings over the next two years? Not having targets could be costing you a fortune. I recently attended a 'digital partner strategy ...
Created on 22 May 2012
15. Make that welcome email count!
(Blog)
Welcome emails are an opportunity not to be missed Your welcome email message is possibly the best opportunity you will ever have to engage with your customer through the email medium and subsequently ...
Created on 15 May 2012
16. Postage price hikes - what is the true cost to DELIVER?
(Blog)
A loss of almost £1 billion over the past four years is hard to swallow and now the UK Royal Mail is feeding that to us. A Royal Mail postal rate increase, the biggest in percentage terms since 1975, is ...
Created on 02 May 2012
17. 5 ways to effectively promote your brand through transactional email
(Blog)
... and marketing is the transpromo space on the cover page. Yup, this is the wasted space on the cover page of your email bill that has not been effectively utilised. This is where marketing can get involved ...
Created on 04 April 2012
18. Innovation Inside - Email on the Edge
(Blog)
... marketers call that little box you clicked “transpromo” – a promotion that uses your customer profile to imbue the expected and trusted digital document (translation: exceptionally high click rate!) with ...
Created on 20 March 2012
19. Email: The Nudge Effect
(Blog)
When compared to other communication channels, email has always produced a great ROI. With email being such a cost effective communication channel, it is probably difficult to understand how it can generate ...
Created on 08 March 2012
20. Is your email campaign a #fail or will your customers click?
(Blog)
February is the month of love. The month where many a rose is bought, anonymous dedications of love are made and secret kisses stolen. It is also the month where many email marketers grab the opportunity ...
Created on 22 February 2012
21. Need to exchange that sale item but don't have the receipt?
(Blog)
An ingenious application of the humble transactional email is the electronic retail receipt. How many times have you wanted to exchange a purchase, only to find that the receipt has disappeared into the ...
Created on 12 January 2012
22. Striata's best eMarketing blog posts for 2011
(Blog)
Our experts have been blogging away in 2011 and to close off the year, we have prepared a compilation of our favourite reads from each of our eMarketing bloggers. Happy reading! Alison Treadaway commiserated ...
Created on 21 December 2011
23. Striata's best eBilling blog posts for 2011
(Blog)
As the festive season fast approaches and you start preparing for your holiday, we thought you may appreciate some good reading material for the lazy, relaxing days ahead. So, we have taken the time to ...
Created on 13 December 2011
24. How does your eBilling ROI stack up?
(Blog)
Over the past decade we've seen many variations on how companies promote their eBilling and other paperless services, but how many of those have actually achieved a viable return on investment (ROI)? As ...
Created on 20 May 2011
25. Part III: Why & how email delivery is succeeding, where eBill Consolidators are failing:
(Blog)
My first two blog posts on this subject dealt with why consolidators here in the US will never work. In today's post, I cover the comparison between eBill / eStatement consolidators and true electronic ...
Created on 02 March 2011
26. The Digital (non) Dialogue
(Blog)
Today I received an email from a bank with the subject line: Private Bank: Your direct access to Top Management. The email started off with: "At XX Private Bank, we're well aware that your ...
Created on 26 January 2011
27. Email, at your service - as always
(Blog)
In the late 70's, Japanese electronics companies introduced the fax machine to the masses and businesses were poised to never buy another stamp again. Over thirty years later, with the number of pages ...
Created on 03 November 2010
28. Transactional email: the glamorous marketing email's poor cousin
(Blog)
Let's face it . . . in the realm of Customer Lifecycle Communication; the Marketing Email is the glamorous cheerleader, while the Transactional Email is the nerdy science boff. "What is a transactional ...
Created on 16 September 2010
29. Make it an eBilling evolution, not a revolt
(Blog)
My Google Alert keyword search turned up an interesting forum discussion from Malaysia last week. Someone was upset that a mobile operator there had introduced a US$0.88 charge for sending out a paper ...
Created on 01 September 2010
30. Demand Generation from Transpromo Marketing, eInvoicing and Electronic Payment
(Blog)
... generation tool – the old statement stuffer (now with a new coat of coolness and called "transpromo marketing", when associated with eBilling) can act as the primary cross-sell and up-sell tool for both ...
Created on 18 August 2010
31. The World Cup of eBilling
(Blog)
With all eyes on South Africa as the Football World Cup moves into top gear, the buzz in our Johannesburg office is spreading to our global offices, even as far as here in Hong Kong! And it’s got ...
Created on 18 June 2010
32. If iPhone and BMW can do it, why can't an eBill?
(Blog)
... to upload the bill details into Excel or their accounts package for further convenience. And how about targeted marketing? Done properly, marketing within eBills (transpromotional marketing) is a real ...
Created on 30 April 2010
33. Marketing in the eBill: an ambush?
(Blog)
We’ve established the value of the marketing real estate offered within a push eBill package. The cover email, the index page, additional tabs; there are many opportunities for marketers to reach ...
Created on 19 April 2010
34. Transactional email: have you considered the opportunities?
(Blog)
When it comes to email marketing we often overlook some of the less-obvious touch points because we are so focused on the bigger campaigns. We compile brilliant email newsletters, to which we dedicate ...
Created on 30 March 2010
35. The eStatement is Prime (Marketing) Real Estate
(Blog)
An electronic statement may not be as in-your-face as an outdoor billboard or as flashy as a TV ad, but it offers many qualities that make it an ideal place to practice some real one-to-one marketing. ...
Created on 02 March 2010
36. Is December 2012 Doomsday for B2C Marketing?
(Blog)
December 21, 2012 is the end-date of a 5,125-year-long cycle in the Mayan Long Count calendar and some believe that cataclysmic or transformative events will occur on this date. Forrester believes that ...
Created on 15 February 2010
37. The eBill Knows No Limits
(Blog)
... a given (click here to return to the top). The inclusion of carefully targeted eMarketing banners with click-thru tracking goes without saying – transpromotional marketing is one of the most effective ...
Created on 11 January 2010