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1. Striata's best eMarketing blog posts for 2011
(Blog)
... rates. Finally, Nicola Els blogged about putting out a welcome mat in the digital world, where she discussed the importance of initiating an email welcome campaign for new customers. It is evident that ...
Created on 21 December 2011
2. Striata's best eBilling blog posts for 2011
(Blog)
... recent post - Inject some life into transactional messages. Finally with so much talk in the market about mobile, Nicola Els asked Is eBilling only for Internet users? We hope you have enjoyed reading ...
Created on 13 December 2011
3. Putting out a welcome mat in the digital world
(Blog)
"Hello. Welcome. Good to meet you. I hope you enjoy your time with us." These phrases are regarded as a common courtesy in daily personal interactions, yet they are not carried over into the digital space. ...
Created on 19 October 2011
4. How spelling mistakes can affect your revenue
(Blog)
What is your reaction when you spot a spelling mistake in a digital communication? Would a ‘typo’ affect your tendency to act? A recently published article by the BBC states that online sales ...
Created on 03 August 2011
5. Email is very much alive and kicking
(Blog)
In the wake of social media, instant messaging and any other alternate and efficient means of communicating - one would surmise that email must be taking a back seat. However, many of these new technologies ...
Created on 09 June 2011
6. How much money do you waste on inaccurate customer data? 3 Tips to get your data right
(Blog)
The value of customer data to a company is difficult to quantify. How does one measure data as an asset if you cannot easily determine its future value? When assessing the value – do you calculate ...
Created on 26 May 2011
7. Is eBilling only for Internet users?
(Blog)
At the turn of the century, electronic billing was the new, new thing. Ten years on, it's become the norm for Internet users to receive bills via email or collect them from a website. But email and ...
Created on 13 April 2011
8. 7 Email marketing trends for 2011: it's back to basics
(Blog)
... out Mia Papanicolaou's blog It's all about the data! Segmentation and Relevancy - Nicola Els says If you're not segmenting, don't bother advertising and Mia asks Is your email marketing relevant ...
Created on 18 January 2011
9. If you're not segmenting, don't bother advertising
(Blog)
A new global media report issued in October 2010 by Deloitte has revealed that online advertising is losing sway against more traditional advertising and appears to have only a minor influence on buying ...
Created on 17 November 2010
10. Will Social Media Kill the Email Star?
(Blog)
Social media is the next big thing. So much so, that some online gurus are predicting the death of email in favour of social media and social networking. It is said that the ‘traditional’ communication ...
Created on 24 March 2010