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1. Get your customers to say 'Yes' to digital documents: (Blog); Rising postal costs, the need to go green and the relentless quest for better process efficiencies are increasing the pressure on companies to move their customers over to email billing. But turning off ...; Created on 18 April 2012
2. Why email split testing HAS to be a focus this year: (Blog); We are well and truly in the digital age. We consume information on an array of devices and in a number of ways. Today alone I read an email on my mobile (blurry eyed when I woke up), later checked social ...; Created on 01 February 2012
3. Striata's best eMarketing blog posts for 2011: (Blog); ... to produce greater results in his post 7 Email marketing trends for 2011: it's back to basics. In this post Inject some life into transactional messages, Mia Papanicolaou explains how incorporating marketing ...; Created on 21 December 2011
4. Striata's best eBilling blog posts for 2011: (Blog); ... of eBilling and eInvoicing while Mia Papanicolaou gave some advice on how to incorporate marketing offers within transactional communications provides some of the best marketing real estate, in her most ...; Created on 13 December 2011
5. Inject some life into transactional messages: (Blog); Working in the email messaging space means I receive more email than the average person, not just from the day to day emails at work, but also various newsletters and services that I've signed up to. As ...; Created on 16 November 2011
6. When looking for an ESP, who should be putting an RFP together?: (Blog); Going out to RFP to find the right Email Service Provider (ESP) is often a laborious process, with little chance of achieving the expected results. In my previous post I discussed the correct motivations ...; Created on 24 August 2011
7. Why send out an RFP? Understanding the why, will help focus the RFP: (Blog); In a world full of choice, the RFP seems like the perfect process to find that Email Service Provider (ESP) to meet all your goals. Or is it? Time and time again, this process fails, not in terms ...; Created on 16 August 2011
8. Is your customer breaking-up with you?: (Blog); I had to laugh when I watched this short video clip, ‘The break up’, because it very aptly describes the relationship many companies have with customers over email. We often forget our manners ...; Created on 30 June 2011
9. If relevant, the simple email is the ultimate killer app: (Blog); It's come to the point where I feel like I cannot function at work without email. Yes, I'm in the email business, but today, most business is conducted over email. I receive everything I need via this ...; Created on 02 June 2011
10. It's an integrated messaging world: (Blog); Having been in email marketing for the better part of 10 years, I believe in the medium, so why then do I find myself unsubscribing from countless newsletters that offered so much value in the past? ...; Created on 31 March 2011
11. Don't forget the basics when testing email campaigns: (Blog); Email marketing is constantly evolving and a focus for many companies is split testing to ensure relevance and understanding of customer behaviour. However, it's easy to forget the basics and that's when ...; Created on 23 February 2011
12. 7 Email marketing trends for 2011: it's back to basics: (Blog); ... out Mia Papanicolaou's blog It's all about the data! Segmentation and Relevancy - Nicola Els says If you're not segmenting, don't bother advertising and Mia asks Is your email marketing relevant ...; Created on 18 January 2011
13. It's all about the data!: (Blog); The European Email Marketing Conference highlighted the same themes as every other email marketing conference over the last year: the importance of data, relevance, targeting and customer engagement. ...; Created on 10 November 2010
14. The all important welcome email: (Blog); We often say in sales and marketing that first impressions count. But no less important than first impressions are lasting impressions. I am in the process of immigrating to the UK and have taken ...; Created on 23 September 2010
15. Email marketing is a specialisation: (Blog); It amazes me that I still receive email marketing from large organizations with basic errors. How is it that they ignore well-documented research and experience about how consumers read and interact with ...; Created on 08 July 2010
16. Is your email marketing relevant enough to make you stand out?: (Blog); Consumers and businesses are so suffocated by competitive messaging that the only real winner is utter confusion. A recent report in Fortune Magazine suggested that individuals are subjected to 30 000 ...; Created on 19 May 2010
17. Transactional email: have you considered the opportunities?: (Blog); When it comes to email marketing we often overlook some of the less-obvious touch points because we are so focused on the bigger campaigns. We compile brilliant email newsletters, to which we dedicate ...; Created on 30 March 2010
18. Which day is the right day for email?: (Blog); As marketers, we develop strategies for the specific audience we want to reach, including how we want to speak to them and what we want to say - ultimately with the single-minded purpose of invoking a ...; Created on 03 February 2010

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