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1. Striata's best eMarketing blog posts for 2011
(Blog)
... to stay in touch with the evolution of communication. Haydn James said it's back to basics in 2011, as marketers will have to continue to find ways to do more with less, more effectively and more efficiently ...
Created on 21 December 2011
2. Do we really know the true value of email?
(Blog)
With social media articles dominating so many media channels, it is very difficult to escape the commentary and hype about how Facebook has reached 700 millions users, or how many tweets are sent daily, ...
Created on 23 November 2011
3. Dedicated IP vs. Shared - Case Study
(Blog)
In my last blog post - dedicated IP vs shared - I discussed the tough choices email marketers are faced with when determining which route is a best fit for their email strategy. We looked at the good and ...
Created on 05 October 2011
4. Dedicated IP or shared?
(Blog)
The effectiveness of your email marketing campaigns could be related to your decision to use either a dedicated or shared Internet Protocol (IP) address. One of the key challenges of deliverability is ...
Created on 23 September 2011
5. Spam is down, but the battle is not over yet!
(Blog)
230 Billion spam messages were sent per day in July 2010, accounting for 90% of all email traffic, says Symantec blogger, Martin Lee. Remarkably, a year later that number has been dramatically reduced ...
Created on 13 July 2011
6. What happens when companies don't invest in Direct Customer Communications?
(Blog)
I would love to be a fly on the wall when marketing departments are thrashing out plans for their marketing campaigns at the beginning of the new financial year. I am willing to take a bet that in ...
Created on 09 March 2011
7. 7 Email marketing trends for 2011: it's back to basics
(Blog)
I spent some time this past month researching what email marketing and communications trends we can expect to see emerging in 2011. The common theme I found is: Continued economic pressures, increasing ...
Created on 18 January 2011
8. What the new era of "Smart" inboxes means for email delivery
(Blog)
As eMarketers and eBillers, we are constantly fighting the battle of getting every email to its destination through clever, practical design and delivery methodologies. We've had to overcome many barriers ...
Created on 13 October 2010
9. Dear Sir. Why have you stopped communicating with me?
(Blog)
For anyone living in South Africa, just the mention of the words "City of Johannesburg" or "Municipality" is enough to make you want to pull every last remaining hair out your head... ...
Created on 26 August 2010