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1. Part 3 - Improve deliverability: Your email has been delivered, now will it be opened?
(Blog)
Now that you've figured out how to get your email past the predictable technology based filters (as discussed in part 2 of the deliverability blog series),  you have to deal with something way more ...
Created on 01 November 2012
2. Part 2 - Improve deliverability: How to glide through spam filters
(Blog)
We dealt with validating customer email addresses last week in this special deliverability series and today we are going to tackle the issue of spam filters. One of the biggest concerns when sending ...
Created on 26 October 2012
3. Email Deliverability Part 1 - Improve deliverability: validate customer email addresses
(Blog)
Getting the email into the inbox is so much more than just creating something that looks great, passes spam tests and having your database of addresses ready. Before hitting send it’s vital to validate ...
Created on 22 October 2012
4. What do they do with my data?
(Blog)
I recently purchased my first residential property, so I have had firsthand experience of the rather harrowing process of applying for a mortgage through a mortgage originator. The application process ...
Created on 27 September 2012
5. Will the launch of 'De-Mail' drive paperless adoption in Germany and beyond?
(Blog)
Now that Deutsche Telekom has finally moved government-certified secure digital mail solution, De-Mail, from pilot to launch, I predict Germany will see an uptick in consumer acceptance of paperless communications. ...
Created on 10 September 2012
6. Give your mobile eBilling strategy a 'PUSH'
(Blog)
When considering paper suppression, organizations need to think 'mobile', as the percentage of people reading email on the move is rocketing. Which eBilling model should you consider to meet this growing ...
Created on 05 September 2012
7. Send Birthday emails to customers - your gift is a great ROI
(Blog)
It’s been a month since my birthday, so my mobile phone and email inbox are no longer flooded with all sorts of well wishes and social birthday notifications. While I am grateful the number of emails in ...
Created on 27 August 2012
8. 6 Ways to measure customer satisfaction
(Blog)
I recently leased a car and a few days later I received a customer satisfaction survey via email, which I duly completed. My feedback was less than stellar. While the sales and delivery process was fine, ...
Created on 22 August 2012
9. Adopting self-service strategies is no 'field of dreams'
(Blog)
Wow – Customer Self-Service is a really complex topic! I was doing research on how customers adopt self-service channels and found a study by Limebridge, an Australian provider of customer experience solutions. ...
Created on 12 June 2012
10. Are you disciplined enough to run your own email marketing campaigns?
(Blog)
The ongoing upsurge of the online audience, social media, mobile and eCommerce coupled with the overall evolution of the average consumer, means that email campaigns, whether they include marketing offers ...
Created on 29 May 2012
11. Digital migration: You could be saving $500k in print and postage!
(Blog)
Do you know exactly what your company’s targets are for print and postage savings over the next two years? Not having targets could be costing you a fortune. I recently attended a 'digital partner strategy ...
Created on 22 May 2012
12. Make that welcome email count!
(Blog)
Welcome emails are an opportunity not to be missed Your welcome email message is possibly the best opportunity you will ever have to engage with your customer through the email medium and subsequently ...
Created on 15 May 2012
13. Innovation Inside - Email on the Edge
(Blog)
The Technology Lever Deloitte’s Center for the Edge recently published the 2011 Shift Index, which confirms an unsettling long term downward trend: publicly traded US companies show a 75% decline in ...
Created on 20 March 2012
14. When developing your eBilling strategy – are you like a deaf salesman who tells instead of listens?
(Blog)
I recently attended a two day event at London Olympia with a couple of work colleagues. After listening closely to scores of presentations, I left, more often than not, completely unaware of the salesperson's ...
Created on 14 March 2012
15. Email: The Nudge Effect
(Blog)
When compared to other communication channels, email has always produced a great ROI. With email being such a cost effective communication channel, it is probably difficult to understand how it can generate ...
Created on 08 March 2012
16. Email bills should be like iTunes: anywhere, anytime, any device…
(Blog)
Technology is evolving at an incredible rate, which means that the strategies you employed 2 or 3 years ago are probably no longer on target. Take personal audio for example: If a group of music executives ...
Created on 28 February 2012
17. Is your email campaign a #fail or will your customers click?
(Blog)
February is the month of love. The month where many a rose is bought, anonymous dedications of love are made and secret kisses stolen. It is also the month where many email marketers grab the opportunity ...
Created on 22 February 2012
18. Why would you segment your eStatement client base?
(Blog)
Too many companies assume that when a product is universal, it must appeal to everyone and the same message, sent to all recipients should be enough to convince them to sign up. Not so. Even in the ...
Created on 08 February 2012
19. What is your mobile billing strategy?
(Blog)
With so much hype around the influence of mobile devices on eBilling and eDocument Delivery, the question arises: which technology should you invest your resources in next? Will smartphones be the ...
Created on 30 November 2011
20. Do we really know the true value of email?
(Blog)
With social media articles dominating so many media channels, it is very difficult to escape the commentary and hype about how Facebook has reached 700 millions users, or how many tweets are sent daily, ...
Created on 23 November 2011
21. Time to stamp out rising postal costs – go paperless!
(Blog)
There has been a great deal written about the decline of the Post Office, while postage costs in the UK rise to a record high. But precious little comment has been made on the impact this is having on ...
Created on 09 November 2011
22. Dedicated IP vs. Shared - Case Study
(Blog)
In my last blog post - dedicated IP vs shared - I discussed the tough choices email marketers are faced with when determining which route is a best fit for their email strategy. We looked at the good and ...
Created on 05 October 2011
23. Dedicated IP or shared?
(Blog)
The effectiveness of your email marketing campaigns could be related to your decision to use either a dedicated or shared Internet Protocol (IP) address. One of the key challenges of deliverability is ...
Created on 23 September 2011
24. Spam is down, but the battle is not over yet!
(Blog)
230 Billion spam messages were sent per day in July 2010, accounting for 90% of all email traffic, says Symantec blogger, Martin Lee. Remarkably, a year later that number has been dramatically reduced ...
Created on 13 July 2011
25. Lessons learned from Citibank's data breach
(Blog)
Earlier this month Citigroup's credit card portfolio was hacked by criminals who apparently exploited a flaw in the browser window. This enabled them to go from one account to many others, capturing names, ...
Created on 06 July 2011
26. How does your eBilling ROI stack up?
(Blog)
Over the past decade we've seen many variations on how companies promote their eBilling and other paperless services, but how many of those have actually achieved a viable return on investment (ROI)? As ...
Created on 20 May 2011
27. Check the small print, you assume all the risk!
(Blog)
Have you ever wondered why customers resist signing up for eBilling and auto pay? Primarily they ask "What's in it for me?" Assuring customers that it is safe to switch to paperless billing ...
Created on 24 March 2011
28. What happens when companies don't invest in Direct Customer Communications?
(Blog)
I would love to be a fly on the wall when marketing departments are thrashing out plans for their marketing campaigns at the beginning of the new financial year. I am willing to take a bet that in ...
Created on 09 March 2011
29. Do you have what your customers want.... Mobile eBilling?
(Blog)
I can't think of any other consumer technology news that has been more eagerly anticipated in the US recently, than Verizon announcing that they will be introducing the iPhone in February 2011. While one ...
Created on 03 February 2011
30. 7 Email marketing trends for 2011: it's back to basics
(Blog)
I spent some time this past month researching what email marketing and communications trends we can expect to see emerging in 2011. The common theme I found is: Continued economic pressures, increasing ...
Created on 18 January 2011
31. Email, at your service - as always
(Blog)
In the late 70's, Japanese electronics companies introduced the fax machine to the masses and businesses were poised to never buy another stamp again. Over thirty years later, with the number of pages ...
Created on 03 November 2010
32. SMS and Mobile Payments - Buzz Words or Buzz Kill?
(Blog)
As always, it's vital to listen closely to what clients and prospects are prioritizing in terms of new initiatives. The buzz words that seem to be coming up a lot lately in the US are SMS (or mobile text ...
Created on 27 October 2010
33. What the new era of "Smart" inboxes means for email delivery
(Blog)
As eMarketers and eBillers, we are constantly fighting the battle of getting every email to its destination through clever, practical design and delivery methodologies. We've had to overcome many barriers ...
Created on 13 October 2010
34. Who really pays the bills in this relationship?
(Blog)
Two things that have really been hot topics for me recently are "how many companies are truly listening to their customers?" and "how many look at the full lifecycle of customer communications?" ...
Created on 08 September 2010
35. Dear Sir. Why have you stopped communicating with me?
(Blog)
For anyone living in South Africa, just the mention of the words "City of Johannesburg" or "Municipality" is enough to make you want to pull every last remaining hair out your head... ...
Created on 26 August 2010
36. iPhones for Everyone, eBilling for the Masses
(Blog)
No sooner have I blogged about Apple being a model of innovation and so focused on the consumer, than their latest (and greatest?) product, the iPhone 4 is hit by "Antenna-gate". I personally ...
Created on 21 July 2010
37. What Paperless Adoption Rates Can I Realistically Expect?
(Blog)
The case for eBilling (also known as paperless billing) has been described as 'compelling.' Then again, take-up rates have been described as disappointing. Despite the many arguments for eBilling, the ...
Created on 14 July 2010
38. Apple overtakes Microsoft. Is the same happening in the world of eBilling?
(Blog)
Last week, Apple overtook Microsoft as the world's most valuable technology company. Wall Street has called it "the end of an era and the beginning of the next one." "Microsoft depends ...
Created on 03 June 2010
39. Why Consumers Detest Online Billing
(Blog)
A September 2009 Green IT & Sustainability Survey conducted by IDC showed that ninety-two percent of the 300 U.S. companies interviewed said getting customers to move from print to online services ...
Created on 26 May 2010
40. Top eBilling Predictions for 2010
(Blog)
Michael Haupt (Managing Director of Striata UK) discusses his top 8 eBilling predictions for 2010: Online portal paper suppression rates will continue to disappoint; Billers will begin ...
Created on 21 April 2010
41. Is your eBilling strategy REALLY focused on the "customer experience"?
(Blog)
I recently managed to upset a large, well-respected company by declining to respond to their eBilling RFP, following a specific request from their Executive Vice President for Striata to participate. Our ...
Created on 12 April 2010
42. Who 'drives' the ROI on your eBilling solution?
(Blog)
Over the past several months I’ve seen an incredibly positive shift in thinking, with far more companies not only looking at new technologies to help reduce operating costs, but also at how their IT departments ...
Created on 25 February 2010
43. Is December 2012 Doomsday for B2C Marketing?
(Blog)
December 21, 2012 is the end-date of a 5,125-year-long cycle in the Mayan Long Count calendar and some believe that cataclysmic or transformative events will occur on this date. Forrester believes that ...
Created on 15 February 2010