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1. Why email split testing HAS to be a focus this year: (Blog); We are well and truly in the digital age. We consume information on an array of devices and in a number of ways. Today alone I read an email on my mobile (blurry eyed when I woke up), later checked social ...; Created on 01 February 2012
2. Need to exchange that sale item but don't have the receipt?: (Blog); An ingenious application of the humble transactional email is the electronic retail receipt. How many times have you wanted to exchange a purchase, only to find that the receipt has disappeared into the ...; Created on 12 January 2012
3. Striata's best eMarketing blog posts for 2011: (Blog); Our experts have been blogging away in 2011 and to close off the year, we have prepared a compilation of our favourite reads from each of our eMarketing bloggers. Happy reading! Alison Treadaway commiserated ...; Created on 21 December 2011
4. Should you consider industry standards for Open and Click rates?: (Blog); Our eMarketing team is often approached by clients for industry statistics on open and click rates in an attempt to measure email marketing campaigns. While wanting to benchmark your campaign results ...; Created on 07 December 2011
5. Do we really know the true value of email?: (Blog); With social media articles dominating so many media channels, it is very difficult to escape the commentary and hype about how Facebook has reached 700 millions users, or how many tweets are sent daily, ...; Created on 23 November 2011
6. Inject some life into transactional messages: (Blog); Working in the email messaging space means I receive more email than the average person, not just from the day to day emails at work, but also various newsletters and services that I've signed up to. As ...; Created on 16 November 2011
7. Putting out a welcome mat in the digital world: (Blog); "Hello. Welcome. Good to meet you. I hope you enjoy your time with us." These phrases are regarded as a common courtesy in daily personal interactions, yet they are not carried over into the digital space. ...; Created on 19 October 2011
8. Dedicated IP vs. Shared - Case Study: (Blog); In my last blog post - dedicated IP vs shared - I discussed the tough choices email marketers are faced with when determining which route is a best fit for their email strategy. We looked at the good and ...; Created on 05 October 2011
9. Dedicated IP or shared?: (Blog); The effectiveness of your email marketing campaigns could be related to your decision to use either a dedicated or shared Internet Protocol (IP) address. One of the key challenges of deliverability is ...; Created on 23 September 2011
10. When looking for an ESP, who should be putting an RFP together?: (Blog); Going out to RFP to find the right Email Service Provider (ESP) is often a laborious process, with little chance of achieving the expected results. In my previous post I discussed the correct motivations ...; Created on 24 August 2011
11. Why send out an RFP? Understanding the why, will help focus the RFP: (Blog); In a world full of choice, the RFP seems like the perfect process to find that Email Service Provider (ESP) to meet all your goals. Or is it? Time and time again, this process fails, not in terms ...; Created on 16 August 2011
12. Commercial Text Messaging USA - Over before it's begun: (Blog); It is our view that commercial text messaging (SMS), will fail to take hold as a significant and viable business to consumer communication medium in the USA. Due to the uniqueness of the US mobile ...; Created on 12 August 2011
13. How spelling mistakes can affect your revenue: (Blog); ... unlikely to double your sales revenue, you can be sure that a spelling mistake in your eMarketing campaign may very well be the reason you don’t get the click-through rate you anticipate. The ...; Created on 03 August 2011
14. How the Internet is changing language IRL (in real life): (Blog); Ten years ago, when I was pretty ‘hip’ with the jargon, I heard it said that if Shakespeare were alive to witness how modern English is spoken and written, he would snap his quill pen! But, ...; Created on 20 July 2011
15. Spam is down, but the battle is not over yet!: (Blog); 230 Billion spam messages were sent per day in July 2010, accounting for 90% of all email traffic, says Symantec blogger, Martin Lee. Remarkably, a year later that number has been dramatically reduced ...; Created on 13 July 2011
16. Is your customer breaking-up with you?: (Blog); ... for eMarketing content or specify the frequency. This approach not only gives you the opportunity to keep a subscriber, but also allows the subscriber to make a choice based on relevance. Finally, ...; Created on 30 June 2011
17. Email is very much alive and kicking: (Blog); In the wake of social media, instant messaging and any other alternate and efficient means of communicating - one would surmise that email must be taking a back seat. However, many of these new technologies ...; Created on 09 June 2011
18. If relevant, the simple email is the ultimate killer app: (Blog); It's come to the point where I feel like I cannot function at work without email. Yes, I'm in the email business, but today, most business is conducted over email. I receive everything I need via this ...; Created on 02 June 2011
19. How much money do you waste on inaccurate customer data? 3 Tips to get your data right: (Blog); The value of customer data to a company is difficult to quantify. How does one measure data as an asset if you cannot easily determine its future value? When assessing the value – do you calculate ...; Created on 26 May 2011
20. The second most notable marriage of 2011: Marketing and Technology get hitched: (Blog); In case you haven't noticed, marketing has changed. Even for someone like me, who has never practiced marketing in a world devoid of the Internet; the vast array of tools, channels, media, applications ...; Created on 13 May 2011
21. It's an integrated messaging world: (Blog); ... – Need more info? An eMarketing specialist is just a click away .. ...; Created on 31 March 2011
22. What happens when companies don't invest in Direct Customer Communications?: (Blog); ... more tips on how to harness the power of digital communications, chat to an eMarketing Specialist. ...; Created on 09 March 2011
23. Don't forget the basics when testing email campaigns: (Blog); ... you are testing thoroughly before distribution. If you still aren't sure whether or not you are covering all the basics, be sure to chat to an eMarketing specialist… ...; Created on 23 February 2011
24. The Digital (non) Dialogue: (Blog); Today I received an email from a bank with the subject line: Private Bank: Your direct access to Top Management. The email started off with: "At XX Private Bank, we're well aware that your ...; Created on 26 January 2011
25. 7 Email marketing trends for 2011: it's back to basics: (Blog); ... eMarketing Insight entitled The importance of deliverability. Testing - check out our series on Email Testing covering Tips on how to test email subject lines, The Call-to-Action: Email Body Testing ...; Created on 18 January 2011
26. If you're not segmenting, don't bother advertising: (Blog); A new global media report issued in October 2010 by Deloitte has revealed that online advertising is losing sway against more traditional advertising and appears to have only a minor influence on buying ...; Created on 17 November 2010
27. It's all about the data!: (Blog); The European Email Marketing Conference highlighted the same themes as every other email marketing conference over the last year: the importance of data, relevance, targeting and customer engagement. ...; Created on 10 November 2010
28. Email, at your service - as always: (Blog); In the late 70's, Japanese electronics companies introduced the fax machine to the masses and businesses were poised to never buy another stamp again. Over thirty years later, with the number of pages ...; Created on 03 November 2010
29. SMS and Mobile Payments - Buzz Words or Buzz Kill?: (Blog); As always, it's vital to listen closely to what clients and prospects are prioritizing in terms of new initiatives. The buzz words that seem to be coming up a lot lately in the US are SMS (or mobile text ...; Created on 27 October 2010
30. What the new era of "Smart" inboxes means for email delivery: (Blog); As eMarketers and eBillers, we are constantly fighting the battle of getting every email to its destination through clever, practical design and delivery methodologies. We've had to overcome many barriers ...; Created on 13 October 2010
31. The all important welcome email: (Blog); We often say in sales and marketing that first impressions count. But no less important than first impressions are lasting impressions. I am in the process of immigrating to the UK and have taken ...; Created on 23 September 2010
32. Transactional email: the glamorous marketing email's poor cousin: (Blog); Let's face it . . . in the realm of Customer Lifecycle Communication; the Marketing Email is the glamorous cheerleader, while the Transactional Email is the nerdy science boff. "What is a transactional ...; Created on 16 September 2010
33. Dear Sir. Why have you stopped communicating with me?: (Blog); For anyone living in South Africa, just the mention of the words "City of Johannesburg" or "Municipality" is enough to make you want to pull every last remaining hair out your head... ...; Created on 26 August 2010
34. Email marketing is a specialisation: (Blog); It amazes me that I still receive email marketing from large organizations with basic errors. How is it that they ignore well-documented research and experience about how consumers read and interact with ...; Created on 08 July 2010
35. The World Cup of eBilling: (Blog); ... eMarketing shows the customer that you really know what their needs are. Link-tracking feeds back into this - like a half-time locker room pep talk - ensuring the team learns from experience and plays ...; Created on 18 June 2010
36. Is your email marketing relevant enough to make you stand out?: (Blog); Consumers and businesses are so suffocated by competitive messaging that the only real winner is utter confusion. A recent report in Fortune Magazine suggested that individuals are subjected to 30 000 ...; Created on 19 May 2010
37. Transactional email: have you considered the opportunities?: (Blog); When it comes to email marketing we often overlook some of the less-obvious touch points because we are so focused on the bigger campaigns. We compile brilliant email newsletters, to which we dedicate ...; Created on 30 March 2010
38. Will Social Media Kill the Email Star?: (Blog); Social media is the next big thing. So much so, that some online gurus are predicting the death of email in favour of social media and social networking. It is said that the ‘traditional’ communication ...; Created on 24 March 2010
39. Which day is the right day for email?: (Blog); As marketers, we develop strategies for the specific audience we want to reach, including how we want to speak to them and what we want to say - ultimately with the single-minded purpose of invoking a ...; Created on 03 February 2010
40. The eBill Knows No Limits: (Blog); ... a given (click here to return to the top). The inclusion of carefully targeted eMarketing banners with click-thru tracking goes without saying – transpromotional marketing is one of the most effective ...; Created on 11 January 2010

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