Home Blog Search

Total: 48 results found.

Search for:
Search Only:

1. Email picks up the dropped basket
(Blog)
... traditional eMarketing customers to whom you can legitimately send targeted marketing as part of a customer lifecycle program, provided it's relevant and improves their experience with your brand. Group ...
Created on 08 May 2013
2. Designing successful marketing emails is not about the device, it's about user behaviour
(Blog)
I'd like to state upfront – I am not an email designer - for mobile or otherwise. I am, however, an email user (only slightly obsessive), with multiple devices and fairly typical user habits. I don't ...
Created on 22 April 2013
3. No More Postal Service? What’s your eDocument delivery strategy?
(Blog)
I recently came across some worrisome facts about the US Postal Service. No more Saturday delivery of letters and magazines as of August 1, 2013 1 Loss of $15.9 billion in the last budget year 1,3 ...
Created on 14 February 2013
4. Leverage the power of email to drive and maintain customer loyalty
(Blog)
The market is flooded with loyalty programmes offered by organisations in a variety of industries. There are the usual suspects: airlines, hotels and banks; but now even insurance institutions and your ...
Created on 08 February 2013
5. On which device are you reading this email?
(Blog)
Quick poll results highlight importance of enabling readability of email across devices There’s a lot of focus globally on optimising email in order to cater for the mobile user. Tablets are sexy, smartphones ...
Created on 18 January 2013
6. 13 Unlucky for some? 13 Tips for successful email marketing in 2013!
(Blog)
... follow this 13 point checklist and it will be a great year for your emails. Share these 13 Tips:  Now that you are armed with an eMarketing ...
Created on 09 January 2013
7. Striata’s top eMarketing blog posts for 2012
(Blog)
Our eMarketing bloggers shared some great tips and tools with you this year and before  you pack your holiday bags and bid a fond farewell to  2012… we decided to visit your inbox with a compilation ...
Created on 10 December 2012
8. Part 4 - Improve deliverability: Essential technical setup
(Blog)
Throughout this series I have shared tips and tools you can use to help enhance your email deliverability. In this final instalment, I would like to take you on a journey 'behind-the-scenes' and discuss ...
Created on 09 November 2012
9. Part 3 - Improve deliverability: Your email has been delivered, now will it be opened?
(Blog)
Now that you've figured out how to get your email past the predictable technology based filters (as discussed in part 2 of the deliverability blog series),  you have to deal with something way more ...
Created on 01 November 2012
10. Part 2 - Improve deliverability: How to glide through spam filters
(Blog)
We dealt with validating customer email addresses last week in this special deliverability series and today we are going to tackle the issue of spam filters. One of the biggest concerns when sending ...
Created on 26 October 2012
11. Email Deliverability Part 1 - Improve deliverability: validate customer email addresses
(Blog)
Getting the email into the inbox is so much more than just creating something that looks great, passes spam tests and having your database of addresses ready. Before hitting send it’s vital to validate ...
Created on 22 October 2012
12. How well do you deliver? Follow our deliverability blog series and make your emails count
(Blog)
The discipline of email distribution is riddled with acronyms and industry terms. DMARC, SPF, DKIM, CTR, pre-headers, engagement rates... are just some of the expressions that you are faced with on a daily ...
Created on 16 October 2012
13. What do they do with my data?
(Blog)
I recently purchased my first residential property, so I have had firsthand experience of the rather harrowing process of applying for a mortgage through a mortgage originator. The application process ...
Created on 27 September 2012
14. Email: 8 Rules of engagement
(Blog)
So you’ve been through all the deliverability tutorials and you have implemented all the recommended best practices. The emails should land in the Inbox and your job is done! Not so fast... It is ...
Created on 21 September 2012
15. Send Birthday emails to customers - your gift is a great ROI
(Blog)
It’s been a month since my birthday, so my mobile phone and email inbox are no longer flooded with all sorts of well wishes and social birthday notifications. While I am grateful the number of emails in ...
Created on 27 August 2012
16. FROM nobody@example.com – Why do some senders neglect the basics of email marketing?
(Blog)
I get so excited when I see clever email marketing or even simple relevant email marketing. There are so many great examples from companies getting it right. Unfortunately there are just as many companies ...
Created on 14 August 2012
17. Effective communication can reconcile the insurance industry
(Blog)
I have a broker / personal financial advisor (PFA) who keeps me up to date with the latest products that should be of interest to me within the financial services and insurance industry – or so I think. ...
Created on 06 August 2012
18. The ABCs of Sender Authentication – what it means and why it’s important
(Blog)
In this day and age, where an average of 106 billion spam messages are sent daily and a further 188 billion email messages are sent , getting your email into the inbox, when ISPs are trying to keep junk ...
Created on 20 July 2012
19. 9 Reasons email is best for the delivery of confidential customer documents
(Blog)
I don’t need to preach the advantages of email, but it seems many of its clear advantages are not being utilized when it comes to communicating with customers on confidential matters – such as sending ...
Created on 16 July 2012
20. 5 Common challenges organizations face in maintaining email data
(Blog)
Every digital communicator knows that your ability to reach customers starts with valid contact details. If ‘position, position, position’ was the holy grail of the traditional marketing era, then ‘data, ...
Created on 03 July 2012
21. Avoid the marketing void - go Transpromo!
(Blog)
Companies are increasingly offering their customers digital solutions to replace paper communications, as this happens, customers are no longer marketed to effectively and a marketing gap occurs. So, ...
Created on 19 June 2012
22. Are you disciplined enough to run your own email marketing campaigns?
(Blog)
... work to be done! Call an eMarketing specialist and start sending smarter email. ...
Created on 29 May 2012
23. Digital migration: You could be saving $500k in print and postage!
(Blog)
Do you know exactly what your company’s targets are for print and postage savings over the next two years? Not having targets could be costing you a fortune. I recently attended a 'digital partner strategy ...
Created on 22 May 2012
24. Make that welcome email count!
(Blog)
Welcome emails are an opportunity not to be missed Your welcome email message is possibly the best opportunity you will ever have to engage with your customer through the email medium and subsequently ...
Created on 15 May 2012
25. Resurrect your subscribers (from the grave) with reactivation campaigns
(Blog)
When last did you consider how much of your subscriber base is inactive and unresponsive? If you were to take an honest look at your database in terms of deliverability and interactivity across campaigns, ...
Created on 08 May 2012
26. Postage price hikes - what is the true cost to DELIVER?
(Blog)
... budget deficit? I think not. eBilling and eMarketing are more crucial than ever before It’s been proven time and time again, ‘Push’ eBilling consistently results in: 25 -70 % paper turn off reduced ...
Created on 02 May 2012
27. Being an email marketer is like being a movie star
(Blog)
While reading an excellent post published by Hubspot on Sender Score – it struck me that when it comes to email sender reputation management, being an email marketer is a lot like being a celebrity.  ...
Created on 11 April 2012
28. 5 ways to effectively promote your brand through transactional email
(Blog)
How many times have you received multiple communications from the same company? I can easily cast my mind back to several email communications where I was hard pressed to recognise that they were in fact ...
Created on 04 April 2012
29. Email: The Nudge Effect
(Blog)
When compared to other communication channels, email has always produced a great ROI. With email being such a cost effective communication channel, it is probably difficult to understand how it can generate ...
Created on 08 March 2012
30. Is your email campaign a #fail or will your customers click?
(Blog)
February is the month of love. The month where many a rose is bought, anonymous dedications of love are made and secret kisses stolen. It is also the month where many email marketers grab the opportunity ...
Created on 22 February 2012
31. Why would you segment your eStatement client base?
(Blog)
... niche space of eBilling (versus the broad spectrum of eMarketing), there is still value in profiling your clients, as it allows them to choose how they wish to experience your service. Sending the identical ...
Created on 08 February 2012
32. Why email split testing HAS to be a focus this year
(Blog)
We are well and truly in the digital age. We consume information on an array of devices and in a number of ways. Today alone I read an email on my mobile (blurry eyed when I woke up), later checked social ...
Created on 01 February 2012
33. Need to exchange that sale item but don't have the receipt?
(Blog)
An ingenious application of the humble transactional email is the electronic retail receipt. How many times have you wanted to exchange a purchase, only to find that the receipt has disappeared into the ...
Created on 12 January 2012
34. Striata's best eMarketing blog posts for 2011
(Blog)
Our experts have been blogging away in 2011 and to close off the year, we have prepared a compilation of our favourite reads from each of our eMarketing bloggers. Happy reading! Alison Treadaway commiserated ...
Created on 21 December 2011
35. Should you consider industry standards for Open and Click rates?
(Blog)
Our eMarketing team is often approached by clients for industry statistics on open and click rates in an attempt to measure email marketing campaigns. While wanting to benchmark your campaign results ...
Created on 07 December 2011
36. Do we really know the true value of email?
(Blog)
With social media articles dominating so many media channels, it is very difficult to escape the commentary and hype about how Facebook has reached 700 millions users, or how many tweets are sent daily, ...
Created on 23 November 2011
37. Inject some life into transactional messages
(Blog)
Working in the email messaging space means I receive more email than the average person, not just from the day to day emails at work, but also various newsletters and services that I've signed up to. As ...
Created on 16 November 2011
38. Putting out a welcome mat in the digital world
(Blog)
"Hello. Welcome. Good to meet you. I hope you enjoy your time with us." These phrases are regarded as a common courtesy in daily personal interactions, yet they are not carried over into the digital space. ...
Created on 19 October 2011
39. Dedicated IP vs. Shared - Case Study
(Blog)
In my last blog post - dedicated IP vs shared - I discussed the tough choices email marketers are faced with when determining which route is a best fit for their email strategy. We looked at the good and ...
Created on 05 October 2011
40. Dedicated IP or shared?
(Blog)
The effectiveness of your email marketing campaigns could be related to your decision to use either a dedicated or shared Internet Protocol (IP) address. One of the key challenges of deliverability is ...
Created on 23 September 2011
41. When looking for an ESP, who should be putting an RFP together?
(Blog)
Going out to RFP to find the right Email Service Provider (ESP) is often a laborious process, with little chance of achieving the expected results. In my previous post I discussed the correct motivations ...
Created on 24 August 2011
42. Why send out an RFP? Understanding the why, will help focus the RFP
(Blog)
In a world full of choice, the RFP seems like the perfect process to find that Email Service Provider (ESP) to meet all your goals. Or is it? Time and time again, this process fails, not in terms ...
Created on 16 August 2011
43. Commercial Text Messaging USA - Over before it's begun
(Blog)
It is our view that commercial text messaging (SMS), will fail to take hold as a significant and viable business to consumer communication medium in the USA. Due to the uniqueness of the US mobile ...
Created on 12 August 2011
44. How spelling mistakes can affect your revenue
(Blog)
... unlikely to double your sales revenue, you can be sure that a spelling mistake in your eMarketing campaign may very well be the reason you don’t get the click-through rate you anticipate. The ...
Created on 03 August 2011
45. How the Internet is changing language IRL (in real life)
(Blog)
Ten years ago, when I was pretty ‘hip’ with the jargon, I heard it said that if Shakespeare were alive to witness how modern English is spoken and written, he would snap his quill pen! But, ...
Created on 20 July 2011
46. Spam is down, but the battle is not over yet!
(Blog)
230 Billion spam messages were sent per day in July 2010, accounting for 90% of all email traffic, says Symantec blogger, Martin Lee. Remarkably, a year later that number has been dramatically reduced ...
Created on 13 July 2011
47. Is your customer breaking-up with you?
(Blog)
... for eMarketing content or specify the frequency. This approach not only gives you the opportunity to keep a subscriber, but also allows the subscriber to make a choice based on relevance. Finally, ...
Created on 30 June 2011
48. Email is very much alive and kicking
(Blog)
In the wake of social media, instant messaging and any other alternate and efficient means of communicating - one would surmise that email must be taking a back seat. However, many of these new technologies ...
Created on 09 June 2011