Home Blog Search

Total: 18 results found.

Search for:
Search Only:

1. What is this mystery called organizational culture?
(Blog)
... customers and employees experience your company culture on a daily basis. Can you afford not to define, improve and protect your culture? Alison Treadaway is a director of global paperless communication ...
Created on 05 April 2013
2. Striata’s top eMarketing blog posts for 2012
(Blog)
... basics of email marketing? In this post - Should you consider industry standards for Open and Click rates? Alison Treadaway said the usefulness of an 'industry standard' is questionable because no two ...
Created on 10 December 2012
3. 5 Common challenges organizations face in maintaining email data
(Blog)
Every digital communicator knows that your ability to reach customers starts with valid contact details. If ‘position, position, position’ was the holy grail of the traditional marketing era, then ‘data, ...
Created on 03 July 2012
4. Being an email marketer is like being a movie star
(Blog)
While reading an excellent post published by Hubspot on Sender Score – it struck me that when it comes to email sender reputation management, being an email marketer is a lot like being a celebrity.  ...
Created on 11 April 2012
5. Need to exchange that sale item but don't have the receipt?
(Blog)
An ingenious application of the humble transactional email is the electronic retail receipt. How many times have you wanted to exchange a purchase, only to find that the receipt has disappeared into the ...
Created on 12 January 2012
6. Striata's best eMarketing blog posts for 2011
(Blog)
Our experts have been blogging away in 2011 and to close off the year, we have prepared a compilation of our favourite reads from each of our eMarketing bloggers. Happy reading! Alison Treadaway commiserated ...
Created on 21 December 2011
7. Striata's best eBilling blog posts for 2011
(Blog)
... compile a list of our bloggers best eBilling posts for 2011. Early in the year, Garin Toren presented us with his 10 eBill Presentment & eStatement predictions for 2011. Alison Treadaway asked, What ...
Created on 13 December 2011
8. Should you consider industry standards for Open and Click rates?
(Blog)
Our eMarketing team is often approached by clients for industry statistics on open and click rates in an attempt to measure email marketing campaigns. While wanting to benchmark your campaign results ...
Created on 07 December 2011
9. What if your eBill could remind you to pay?
(Blog)
As an email marketing and billing provider, I choose to receive most communication by email, including the majority of my monthly bills (except for those vendors that don't offer email billing – SO 'last ...
Created on 28 September 2011
10. How the Internet is changing language IRL (in real life)
(Blog)
Ten years ago, when I was pretty ‘hip’ with the jargon, I heard it said that if Shakespeare were alive to witness how modern English is spoken and written, he would snap his quill pen! But, ...
Created on 20 July 2011
11. The second most notable marriage of 2011: Marketing and Technology get hitched
(Blog)
In case you haven't noticed, marketing has changed. Even for someone like me, who has never practiced marketing in a world devoid of the Internet; the vast array of tools, channels, media, applications ...
Created on 13 May 2011
12. Another day, another phishing scam
(Blog)
I've seen hundreds of phishing emails over the past couple years. Some brilliantly written; others that wouldn't fool the clichéd blonde in a bar. The good ones can be tricky to recognize: ...
Created on 16 February 2011
13. The Digital (non) Dialogue
(Blog)
Today I received an email from a bank with the subject line: Private Bank: Your direct access to Top Management. The email started off with: "At XX Private Bank, we're well aware that your ...
Created on 26 January 2011
14. Transactional email: the glamorous marketing email's poor cousin
(Blog)
Let's face it . . . in the realm of Customer Lifecycle Communication; the Marketing Email is the glamorous cheerleader, while the Transactional Email is the nerdy science boff. "What is a transactional ...
Created on 16 September 2010
15. eBills on the move
(Blog)
I'm trying to get my head around whether customers want to view eBills on their mobiles. "Of course, why not?" is the obvious answer, but when you consider the question from different ...
Created on 29 July 2010
16. Striata Supports World Environment Day
(Blog)
This Saturday, June 5th is World Environment Day . Established by the UN General Assembly in 1972, this annual celebration promotes awareness of environmental issues through rallies, clean-ups, festivals, ...
Created on 04 June 2010
17. Marketing in the eBill: an ambush?
(Blog)
We’ve established the value of the marketing real estate offered within a push eBill package. The cover email, the index page, additional tabs; there are many opportunities for marketers to reach ...
Created on 19 April 2010
18. The eStatement is Prime (Marketing) Real Estate
(Blog)
An electronic statement may not be as in-your-face as an outdoor billboard or as flashy as a TV ad, but it offers many qualities that make it an ideal place to practice some real one-to-one marketing. ...
Created on 02 March 2010