Why email split testing HAS to be a focus this year

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Published on Wednesday, 01 February 2012 09:31
Written by Mia Papanicolaou
We are well and truly in the digital age. We consume information on an array of devices and in a number of ways. Today alone I read an email on my mobile (blurry eyed when I woke up), later checked social media sites, read the morning’s news on my tablet, and spent the rest of my day working and communicating from my PC.
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eBilling: step into your customers' shoes

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Published on Thursday, 26 January 2012 07:35
Written by Keith Russell
When you live and breathe eBilling and eStatements like I do (I know – I need to get a life!), it’s sometimes surprising when you hear other people’s thoughts and expectations on the subject.

I met with a major bank recently, to discuss the option of going paperless with Push eStatements. I found it interesting that the COO’s response was that in these difficult economic times, he was looking for ways to save money – not to spend money. Clearly, we had different views on this!
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eBilling adoption rates - What's a realistic goal for 2012?

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Published on Thursday, 19 January 2012 08:49
Written by Michael Wright
As an eBilling practitioner, the bad news is that you are probably falling short of your target numbers. The good news is that it’s not your fault - but this may not prevent you from getting the axe.

Board level expectations of 15% eBilling adoption per annum are normal. In today’s connected society where we are online more than offline and 'going green' is on everyone’s agenda, turning off paper for the majority of customers within 5 years should be a reasonable expectation.
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Need to exchange that sale item but don't have the receipt?

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Published on Thursday, 12 January 2012 07:57
Written by Alison Treadaway
An ingenious application of the humble transactional email is the electronic retail receipt. How many times have you wanted to exchange a purchase, only to find that the receipt has disappeared into the black hole that is your wallet? Add a comment

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