Low customer effort vs customer delight – which wins loyalty?
- Published on Wednesday, 22 May 2013 11:50
- Written by Michael Wright
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It's all about big data, loyalty & new collection strategies in Asia
- Published on Wednesday, 15 May 2013 11:50
- Written by Keith Russell
It's conference season in Asia, and I've been over in Singapore twice in the last month for the Utilities Revenue Management and the Cards and Payments Asia Conferences. It's always a great opportunity to find out what our potential customers are talking about.
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Email picks up the dropped basket
- Published on Wednesday, 08 May 2013 11:50
- Written by Simon Johnston
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5 Essential Steps to a Winning eBill Strategy
- Published on Thursday, 02 May 2013 11:50
- Written by Sarah Appleby
- You received an email notification that your credit card bill is ready for viewing and payment online. You don't remember your password. Do you pay it? If so, when?
- Your water bill has arrived by post. You open it after a long day at the office. Do you pay it? If so, when?
- You're on your bank's portal wanting to pay your bill from your smartphone. You've tried your password three times and are pretty sure you just pressed the wrong keys. Now you are locked out. Do you pay it? If so, when?
Designing successful marketing emails is not about the device, it's about user behaviour
- Published on Wednesday, 24 April 2013 11:50
- Written by Nicola Els
I don't think I'm unique in my expectation of a decent user experience regardless of which device serves up my content.
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Eeny meeny miny mo – which mobile OS should you go?
- Published on Wednesday, 17 April 2013 11:50
- Written by Michelle van den Berg
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