Striata Channel ProgramThe Striata Channel Program combines Striata's expertise with synergistic product and service offerings from our partners. Leveraging existing business relationships within our partners' client base, the program builds upon each partner's specific skill sets and industry expertise.
Striata's Channel Program is designed to combine Striata's expertise in the field of electronic billing, marketing communication and electronic communication management with our Channel Partner's integration capabilities and synergistic product and service offerings.
By leveraging each partner's existing business relationships, as well as taking advantage of their specific skill sets and industry expertise, the program enables partners to provide flexible and comprehensive solutions to prospective clients.
Based on a multi-level distribution structure, the flexibility of Striata's Channel Program uniquely allows for different levels of business relationships that match the often-varied business approaches of its partners.
Striata has varied programs for resellers and technology partners.
ResellersResellers are companies whose clients can benefit from using Striata's Application Platform for multi-channel messaging solutions. They may or may not have complementary product offerings, but do have a very strong sales culture. The Resellers market and resell the Striata product range within local markets, to provide enhanced capabilities and services to their clients.
Technology partnersDevelopment Partners are companies with a complementary product offering or strategy, whose offerings can be enhanced by leveraging Striata's products and expertise.
Enabling our partnersStriata understands that the Channel Partners provide a valuable route to market and as such has created a highly rewarding Channel Program. The Program will allow Striata to continue to focus its attention on developing and improving its software solutions, whilst at the same time offering motivation, support and training for its Channel Partners.
This support and guidance focuses predominately on sales cycle and technical support issues. The sales cycle involves providing sales documentation, sales presentations, product training, pricing guidance, and product specialists to assist in sales, whereas technical support includes the provision of technical documentation, online support, technical training, free software upgrades and telephonic support.