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| Newsflash #40 |
27th June 2006 |
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Striata Acquires Digital Marketing Specialist Company "eMessageX.com"
With our recent acquisition of eMessageX.com, we are poised to extend our offering in the digital communications sphere, further enhancing Striata's market leading position in electronic billing and messaging.
Major customer's added to the Striata base through this acquisition include:
* Avis * Daimler Chrysler * Renault * Volvo * Roche
* Fujitso Siemens * First National Bank * Merck
The acquisition enhances our capability in e-marketing strategy and execution. The skills and experience acquired from eMessageX.com significantly increase Striata's ability to offer a broader electronic communication solution to the market.
Candy Goodman, eMessageX.com director and member of the Striata executive management team, comments that the combination of the skill sets of the two companies gives the benefit of a full electronic communication service from a single source with a single line of responsibility.
"eMessageX.com is the e-marketing and e-strategy arm of Striata. There will be a valuable cross-flow of services and expertise into our respective client bases," says Goodman.
eMessageX.com have deep strategic marketing and analysis expertise to maximize ROI for clients throughout the electronic communication lifecycle.
The eMessageX.com capability to devise, plan and monitor electronic communication initiatives will take our e-marketing business to another level, extending our ability to apply strategic marketing concepts to the benefit of clients using all of Striata's services.
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'eMarketing Services and Solutions'
The following solutions are in addition / enhancements to Striata's eMarketing Suite:
Electronic Newsletters: Regular customer email communications designed to promote brand advocacy, customer retention, and loyalty. Electronic Newsflashes: Ad hoc communications designed to communicate information of immediate value to recipients. This information is likely to facilitate decision-making and stimulate an interaction with the company.
Online Campaign Management: Using email as an effective push strategy for market promotions, one is able to intelligently track customer interaction in real time and customize follow up promotions based on these interactions. This solution allows for a more targeted and effective marketing campaign, with measurable returns.
Online Event Management: This solution manages customer events from the invitation phase, through registration and payment, to reminders and post-event thank-you emails and surveys. The entire process can be automated, scheduled and all interactions reported on in.
This is a web-based newsletter subscription page, capturing more than just an email address. (The system allows for emails to be validated on entry, to reduce capturing of incorrect information.)
Profile Management: A profile management tool allowing capturing & management of accurate customer demographics. The form is pre-populated with the information on hand and recipients can update their profile.
Viral Marketing and 'Invite a Friend' Solutions: By generating leads and prospects, this solution enables a company to grow its customer database through the extended network of existing customers and subscribers, and is a highly effective method of customer acquisition.
Customer Intelligence and Survey Solutions: The solution allows the customer to complete feedback forms and questionnaires from the web or within an email. All information is captured and stored in a database for analysis and inference. The results of the survey are presented to the company in real-time, online or through batched reporting.
Spot Polls: This solution allows clients to conduct polls in newsletters. Questions and answers are short and results are shown to each recipient as soon as they submit their answer. This promotes interactivity between a company and its customers.
Customer Lifecycle Solutions: This solution is used to communicate with a company's customers throughout their lifecycle with that company, increasing retention and entrenching the relationship. Communications would be sent as soon as an order had been placed, goods received, the recipient's birthday, etc., ensuring that relevant communication is sent and the recipient feels like the customer knows and cares about his/her interactions with that company.
This product allows you to pick specific communications (a portion of digilife), and launch a specific predetermined communication to the customer base. Communications can be scheduled to go out on a specified date at a specified time, or be event driven. Multiple 'if/then' scenarios can be included.
We design and develop mini dynamic, database driven web-sites for quick updating of information and easy interaction between the customer and the company Internet portal.
This is an offline program developed to capture details at exhibitions and malls. There is an automatic scheduled follow up on email and / or SMS and replies are routed to the company's outbound team to action.
A feature-rich online email tracking & reporting system. Administrators can determine email status in real-time, which carries information on the success, bounce rate, open-read rate, forwarded rate as well as click-through rate for each distribution.
This is a proprietary email database hygiene tool. The tool corrects common email address formatting issues, mistakes made on entering/typing domain names, flags dead domains and updates domains that have gone though a company name change. We have found this process to decrease your bounce rate by an average of 11%, thereby dramatically increasing the penetration of your communication.
As part of the layout and distribution process, we pass your emails through Digicheck, a tool designed to decipher whether your email would be stopped by s p a m filters, depending on a multitude of factors. You are therefore able to intelligently design your emails to have maximum inbox penetration.
An email catalog, which is a cost-effective alternative to web and paper-based catalogues. Interactive electronic catalogues leverage electronic attributes such as navigation and searching functionality to produce an engaging, functionally-rich email presentation of your products.
Striata also offers the following key services and solutions for mobile text messaging: (SMS)
Mobile text messages (SMS): As a value-add to customers, personalized and customized SMS's can be sent to a company's database. SMS's can also be scheduled if there are recurring reminders that need to be sent.
A promotional SMS is sent to customers to gauge interest in a product/service. The reply gets matched against the customer profile data and gets emailed to the contact centre for immediate follow-up.
A mobile text message is sent to a customer when an email address bounces to update or to confirm email addresses on a company's database. This solution is quick and highly cost effective in reducing bounces; and is fully automated and integrated to email communications.
The solution allows for a company to grow its email database using SMS as a medium. Customers would SMS a premium rated number with their email address, which would then be validated. A confirmation email would be sent to the customer to confirm that it is their email address and obtain their permission to communicate to them.
This is a standby SMS list with a message ready to be sent on demand. This message can be triggered after-hours from ones cellphone. The target market for this service would be mission critical systems, utilities, disaster recovery managers, call centre managers and deadline based service companies.
This is a mobile phone based customer service rating solution with the ability to capture the response in real-time, automatically validate it, rate it and trigger a follow-up call to action, e.g. send an email with all customer data to the customer service manager. It provides an easy-to-implement dip-stick into your customer's attitude towards you, and allows you to benchmark your business changes over time and other criteria.
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Please contact us for a full presentation of these services.
Regards,
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