Articles
Email Bill Payments (Nilson Report) - ( Mar 2006 )
Internet security and lagging skills when it comes to computer technology. In the United States, the number of households who have paid a
bill electronically at least once has doubled in the past four years, reaching 30 million, but
only 6 million households use this method actively. Web-based payments can be made at a
consolidator’s site, usually one operated by a bank, or they can be made at a site operated
by a single biller, usually after an electronic version of the bill sent via email has “pulled”
them there with an embedded link.
Another way to accomplish this is to “push” email that
delivers not only the bill but also the opportunity to pay it from within the email. Sending
an electronic payment directly to the biller allows customers to be credited on the same
day. Other advantages to consumers are that emailed bills can look identical to their paper
equivalents, and can be printed out and saved by those who want to pay them later or keep
them as receipts.
Consumers may be more ready to adopt email payments because almost everyone
with access to a computer already uses email regularly. The process of paying a bill
from within the email can take just one or two clicks, versus five clicks or more at a
consolidator’s or biller’s Web site. Payments can be made with a credit or debit card, or
through the automated clearinghouse from a deposit account, and can be accomplished
in roughly 30 seconds.
Nearly 20% of customers pay their email bills the same day they
receive them, decreasing the biller’s float. Billers also save money by getting customers to
stop receiving paper bills altogether. Emailed bills are encrypted to secure data in transit
and after delivery. Opening them can involve the same amount of security available from
Web sites, such as multifactor authentication. The return payment is also secured.
About Striata
Striata started marketing its eBilling product in 1998. Consumers do not need to
register at a Web site. Activation is handled via email.
There are 165 billers using eBilling to deliver 40 million emails a month to consumers in
Australia, Canada, Germany, Mexico, South Africa, and
in the U.S. where Striata recently signed Western Union.
Striata’s payment processor in the U.S. is Princeton eCom
which links more than 1,400 financial institutions to over 200 biller clients and collects over
$2 billion monthly. Billers pay Striata 10˘ to 20˘ per emailed bill. Princeton eCom adds an
additional charge for payment delivery. Garin Toren is COO at Striata in New York,
(212) 918-4677.
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