Articles
Solving the adoption challenges of electronic bill presentment and payment for North American Utilities - ( Jun 2005 )
eBilling Adoption Challenges
“Billers & banks alike have been struggling for many years to drive reticent customers online to utilize their Electronic Bill Payment & Presentment (EBPP) services. Over 70% of Americans are using e-mail regularly, yet an average of only 6% of Utility consumers are viewing & paying their bills online. In fact, in almost all industries & market verticals, adoption to online EBPP varies from less than 2% to only 15% of customers.
“The challenge remains: how to attain a significant number of customers using electronic means to receive and pay their bills. The answer is a simple one: stop expecting customers to come to you and start delivering their bill to them.”.
For EBPP to be a success, the customer has to be offered a totally convenient and effortless aggregation of all his bills in a single place (after all, this used to be his postbox at the end of his driveway).
Is it really that simple? The answer is a resounding ‘yes’, click here to find out why.
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