HSBC distributes research by email.
A Securities Division of HSBC, the global banking and financial organisation chooses to improve its service offering to asset managers,
brokers and portfolio managers by distributing analyst research via email.
Overview
Headquartered in London, HSBC Holdings plc is one of the largest banking and financial services organisations in the world. HSBC's
international network comprises some 8,400 offices in 81 countries and territories in Europe, the Asia-Pacific region, the Americas,
the Middle East and Africa.
HSBC Securities were looking for a cost-effective solution that provided for the immediate delivery of analyst research
reports to their various recipient lists through a cost effective channel.
Solution
Striata eMarketing provided a solution to HSBC's report distribution requirements for a high-volume email delivery solution.
The solution enables HSBC analysts to create a report, assign it to a distribution list and email over 20,000 reports directly
from their own desktops each month.
Striata's eMarketing solution also provides a detailed delivery report after each delivery, specifying the number of successful
deliveries and undeliverable messages, as well as the reasons for non-delivery.
If you are interested in Striata's Case Studies, please contact us for further information.
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Benefits
- Direct, personalized communication.
- Cost savings over paper-based reports are significant.
- Immediate delivery reporting.
- Enables corrective action should a report not have reached the target recipient.
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